A large set apart quote by Solis is a highlight in a LinkedIn article by Kelly Card, Senior Vice President of Partner Relations at ABC Financial, called âFrictionless Experiences: What They Are and How They Will Impact the Fitness Industry.â Cardâs premise is that customer expectations have shifted in the digital age towards frictionless experiences via direct money transfers and mobile financial transactions. She believes this trend will change everything about the fitness business. Solisâ quote early in the article…