Coverage of Brian’s keynote at the Baker Hughes Annual Meeting in Florence, Italy, source: Enlit, Kelvin Ross Using artificial intelligence to transform the energy sector isn’t about automation – it’s about augmentation, says Brian Solis An AI digital futurist has urged energy leaders to see the full potential of artificial intelligence and not simply use the technology to cut corners cheaply. “The future doesn’t belong to companies that use the most AI,” said Brian Solis. “It’s those who reimagine their…
CTRL-ALT-DEL: Rebooting Your Business in the AI RenAIssance
Florence has a way of putting ambition in perspective. You’re surrounded by reminders that the future is something people choose to design, even when the tools, materials, and models of the day feel limiting. That’s what I kept thinking about as I prepared for the Baker Hughes Annual Meeting conference in January 2026. I’m proud to share that they 10-minute keynote address is now online and I’ve included it below 👇 This is not Just a Future of Work Moment,…
Baker Hughes Invites Brian Solis to Keynote Its Annual Meeting in Florence, Italy
Brian is proud to share that he has been invited for the second time to deliver the keynote at the Baker Hughes Annual Meeting in Florence, Italy. For 27 years, the Annual Meeting has served as a landmark event for experts, thought leaders, and policymakers to convene, consider, and collaborate on the contemporary issues that drive energy and industry. Brian’s keynote will focus on the following topic… The Next Industrial Renaissance: Unlocking Human Potential in the Age of Intelligent Industry…
Becoming an AI-First Business: Brian Solis To Deliver Closing Keynote at Baker Hughes Energizing Change Annual Meeting
Brian Solis was invited to keynote Baker Hughes 24th annual event in Florence, Italy, “Energizing Change.” Featuring international energy and industry thought leaders, Brian’s plenary is scheduled for 29 January. Brian will share his vision for becoming an AI-first business and unlocking an entirely new level to compete for the future. Closing Keynote: AI is Eating the World: How to Lead, Not Follow in an AI-First World Since the launch of ChatGPT in November 2022, generative AI has become the…
