I just can’t believe it. On Friday afternoon, my Twitter stream was overflowing with Tweets and Retweets of what could only be best described as an outpouring or gushing of love and support for my new book by some of the world’s most recognized celebrities in the world. Seriously…WTF!? See for yourself… I’m sure by now you’ve figured out that these are fake…these Tweets are not real and I didn’t actually publish them….but that’s the point. What if I had?…
Why Authenticity Matters
Guest post by Jeremy Toeman: Follow him on Twitter | Read his blog Source There’s a blog post on MobileCrunch regarding a PR firm having their employees/interns put up fake product reviews on behalf of their clients. For the younger folk in the industry, let me make sure it’s clear that these techniques are nothing new. The difference is in today’s world the risks associated with such a move are so much higher, as you are more likely to get…
