Based on data collected and analyzed using Google Ad Planner, I recently discovered that in Social Media, women rule. Across almost every major social network, the balance was revealing and in some cases, profound. Facebook: Male: 43% Female: 57% Delicious Male: 48% Female: 52% Docstoc Male: 41% Female: 59% Flickr Male: 45% Female: 55% MySpace Male: 36% Female: 64% Ning Male: 41% Female: 59% Twitter Male: 43% Female: 57% Upcoming.org Male: 45% Female: 55% Ustream.tv Male: 34% Female: 66% Yelp…
There’s an I in Twitter and a ME in Social Media
As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person. Of course, this headline is a play on those words, but it also opens the door to an interesting conversation – one that explores a global network of connections weaved from both relations…
Time Spent on Social Networks up 82% Around the World
Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In…
Facebook Mobile Now Bigger Than Twitter
Interesting headline I know…However, it’s not intended to be sensationalist, simply a matter of fact and also a topic worthy of discussion. Facebook announced that active users of its mobile platform surpassed 100 million, each and every month. And, this usage happens on almost every carrier in the world.Ā If interaction and participation serve as the foundation for social media, then Facebook is setting the standard. Facebook is reporting that mobile users are twice more active on Facebook than non-mobile…
The Roles of Facebook and Twitter in Social Media Marketing
Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, itās transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And,…
2010: Social Network Advertising and Marketing Outlook
In July 2009, experts predicted that advertising on Facebook would surpass MySpace by 2011. What represents a tectonic shift in social media spend is now anticipated in twenty-ten (2010). A new report published by eMarketer, “Social Network Ad Spending: 2010 Outlook” documents the major shifts in social network advertising spending that emerged in 2009 and will ultimately unfold in 2010. eMarketer observes that Facebook is becoming the premier destination for marketers in the U.S. as well as many worldwide markets….
Facebook’s Continued Rise to Pervasiveness
Source: Shutterstock (edited) As the flame of 2009 flickered into the history books, Facebook celebrated its rise to 350 million users and certain dominance in the U.S. social networking market. However, in December, analysts questioned whether or not Facebook was losing its cool as time spent on the popular social network dropped three consecutive months among 18-24 year old users. Experts feared that the “family effect” was having a negative impact within this highly coveted demographic. As I observed: Facebook…
Facebook Top Trends of 2009
Contrary to popular belief, Twitter wasn’t the only story of 2009. Facebook skyrocketed to over 350 millions users in 2009 and continued its rise to global pervasiveness becoming one of the top visited sites on the Web. As aspiring digital anthropologists and sociologists, we thoroughly enjoy and appreciate the trending topics readily available for review and analysis on Twitter. On Twitter, trends are defined and shaped by the shared interests published in the form of status updates that suddenly congregate…
Ning Proves That Thereās Life Outside of Facebook and Twitter
Source: Shutterstock I was recently asked in a 2010 planning meeting about my views on Ning and whether or not it was worthy of consideration or attention. It seems that the question is increasingly raised as Social Media becomes pervasive within the halls of marketing, advertising, customer service, and public relations. My answer is this. If your only focus is Facebook, blogs, and Twitter, the grapevine to which youāre connected is only telling you part of the story. Listening to…
Facebook Brings Fans into Focus
Source: Shutterstock As brands and personalities race to establish online communities and host meaningful conversations in Social Media, Facebook continues to pave the roads that connect them. If your customers, prospects, and the peers who influence them are active in Facebook, Facebook Fan Pages are then not a question of if, but when and how they’re implemented and cultivated. Many brands and personalities underestimate the value and reach of social networking, instead opting to drive traffic and activity back to…
