Nike, this may be one of those times when you follow your own slogan. Every year, I attend the Nike Women’s Marathon in San Francisco to support my wife and my mother who run this incredible event with conviction, passion, and diligence. It’s a privilege, they believe, to participate in a special and dedicated event such as this that celebrates each other as well as the athletic achievement and capabilities of women, past and present. It’s quite the spectacle and…
Twitter Tools for Marketing and Community Professionals
Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities…
Redefining the Echo Chamber to Excel in an Economic Crisis
My latest post is now up on TechCrunch. What follows is the unedited director’s cut. The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the “echo chamber” in order to gain momentum in order to “cross the chasm” to the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what they’re introducing and in turn, evolve the product/service based on…
In A Down Economy, Tomorrow’s Leaders are Born Today
Thomas Kinkade According to news makers, analysts, and experts and their constituents, the sky is falling. You can’t run away or hide from this very grim reality. While we are in throes of a major financial crisis, it is during the most difficult of times when character is truly tested and defined. Panic only leads to the further declination and eradication of progress. Yes the market is slipping. Yes, the financial market is resetting. But the U.S economy, actually, the…
The State of Social Media 2008
Source I’ve been on a recent whirlwind speaking tour recently, sharing and learning all things related to the socialization of marketing and service as well as how to measure these new strategies and tactics. From San Diego to New York to SF back to New York and then Vegas and SF again, I was reminded that no matter how grand an expert one purports to be, the truth is that we’re all still trying to figure this out as it…
The Socialization of Your Personal Brand – TOC
In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. While we can’t control perception, we can control what we share online. This series is about education and insight into how the real world works with the information that is available to them and how you can help cultivate and shape a powerful, personal brand online. Your digital identity defines who you are…
The Socialization of Your Personal Brand – Part II
Source Part two of a three-part series… Defining Your Online Persona The Social Economy is defined by the exchange of ideas and information online, and in the real world, and is indexed by the dividends earned through new opportunities and alliances. Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to the social capital of the individuals who actively invest in their personal branding portfolio. In the…
Introducing The Conversation Prism
Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks. If you work in marketing, public relations, advertising, customer service, product development, or any discipline that’s motivated, shaped, and directed by customers, peers, stakeholders and influencers, monitoring and in some cases, participating in online conversations is critical in competing for the future. Over the last month, I worked with Jesse Thomas of JESS3, to…
The Art of Conversation – Thoughts and Observations
We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content, especially the social sciences involved with observing the culture, behavior, and conversations within online societies. We’re excited, and maybe even obsessed, by the tools. We frantically rush from service to service in an exhausting attempt to keep up with our peers, fearing that we may…
MicroPR Personalizes Public Relations
New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s influencers. Stowe Boyd placed a stake in the ground during the Web 2.0 Expo with the introduction of #TwitPitch, a very…
