Studying the impact of innovation on business and society

Tag: experiential data

Brian Solis Discusses Key Concepts from ā€œLifescaleā€ in Wray Ward Article On Emotion in Marketing

Brian Solis Discusses Key Concepts from ā€œLifescaleā€ in Wray Ward Article On Emotion in Marketing

Three illuminating quotes from Solis, including several that reference concepts on his ā€œLifescaleā€ book are used by John Mader, Wray Ward VP, Director of Connections in his article on the Wray Ward site titled, ā€œEmotion in Marketing: Five Thoughts.ā€ Under the fifth subhead ā€œYou can take a good thing too far,ā€ Mader writes, ā€œDigital anthropologist and futurist Brian Solis says app developers are manipulating our emotions to keep us on our devices, disconnected from reality, distracted and, ultimately, from doing…