During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies. It was a pretty productive collaboration resulting in a video that explores the new digital customer, an ebook focused on omni-channel experiences and a webinar on the future of marketing. Customers are more connected and moreĀ informed than ever. Digital marketersĀ now need an entirely fresh perspective toĀ succeed in a world where customers andĀ prospects experience their brand in multipleĀ ways…
