Studying the impact of innovation on business and society

Tag: ex

Customer Experience is the New Marketing and Customer Experiences are the New Brand

Customer Experience is the New Marketing and Customer Experiences are the New Brand

My friends Rob Cottingham, Gerard Francis CorbettĀ and I have had some fun lately. One way to gain perspective on our modern reality is to do so through humor. So when a severalĀ big brands in the beverage, transportation, banking and airline industries were suddenly in the global media hot seat, we had a laugh and productive conversations behind the scenes. As a result,Ā we set out toĀ build upon these unfortunateĀ opportunities with a couple of pithy but poignant cartoonsĀ hoping toĀ spark a bigger dialogue….

The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]

The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]

It was the day after the U.S. election. I arrived in Copenhagen. I was tired. It near the end of a two week trip that took me to Munich, Amsterdam, Beirut, and London. But, I was also excited to attend Digital Copenhagen, a conference that explores digital trends affecting the future of business. My presentation was set to challenge conventional beliefs around several important technological and business trends. Before I took the stage, I joined the crew at TwentyThree to…

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