Part 8 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular “top 10” posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable…
Announcing The End of Business as Usual: The new book is available now!
It’s with great pleasure, and a little bit of nervousness, that I announce the official availability of my new book, The End of Business as Usual. Business, government, music, finance, publishing, everything is changing. We have a unique role in all of this as we are stakeholders in not only defining the need for change, but we are also responsible for leading transformation within our organizations. We are the architects, the mediators, and the sherpas to a new era of…
Social Media Customer Service is a Failure!
Part three in a series introducing The End of Business as Usual…Written by Frank Eliason (@frankeliason) Certainly not a statement you would expect to hear from the person formerly known as @ComcastCares, but I think it is an important perspective to consider if we are to build stronger relationships with customers. As I look around I see many interesting aspects of social media from large and small businesses. and I am very excited to see companies trying new things to…
Social Media’s Impending Flood of Customer Unlikes and Unfollows
This is part two in a short series to introduce The End of Business as Usual…originally posted on Harvard Business Review (edited) There’s an old saying that carries renewed meaning these days: Give the people what they want. Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and giving people what the brands think they want. The main activity in this effort is to spur consumers to…
Digital Darwinism: Who’s Next?
This is the first part in a short series to introduce The End of Business as Usual… Change is inevitable, but it is rarely easy. Among the greatest difficulties associated with change is the ability to even recognize its need at a time when we can actually do something about it. Sometimes, when we finally realize that change is inevitable, the vision or energy needed to push forward in a new direction is elusive. Or worse, when competitors recognize the…
Introducing EndofBusiness.com
In preparation for the launch of my next book, I’m proud to share that v1 of the site is now live at EndofBusiness.com. About the book: TODAY’S BIGGEST TRENDS- the mobile web, social media, gamification, real-time- have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. New networks have created an ever- expanding “egosystem,” in which everyday people believe their lives…
