Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and that takes human beings, training, and support. In January 2014, the San Francisco Chronicle, one of the country’s oldest remaining metropolitan newspapers, opened a technology…
Implement Social Media Guidelines, Now
Guest post by Dan Schawbel: Follow him on Twitter | Read his blog Source Technology has united our professional and personal identities into one. You are no longer just the financial analyst, doctor, lawyer or “social media guru” during work hours. People all around you, sitting in cubicles, in offices and even the secretary can find out more personal information about you, with a single search in Google, Facebook, Twitter, etc. There is no hiding anymore and our identities will…
