UPDATED 2024 is expected to be the year when drone delivery finally takes flight. What’s different about this year? Well, most regulatory hurdles have been cleared, opening the door for retailers, medical centers, and logistics platforms to start offering drone delivery. During testing, visual spotters were required every mile. Last Fall, the FAA authorized some drone operators to fly BVLOS (beyond visual line of sight). Now, companies such as Zipline, Wing, DroneUp, and Amazon are about to take off. The…
The Dim Light at the End of the Funnel
Over the years, businesses have developed sales, marketing and service strategies around the funnel. Awareness, interest, desire, action, to this day, describes the likely steps a customer may take in making a decision. Over the years, it was assumed that the liner path would also continue through a transaction to a state of loyalty and ultimately advocacy. The process of customer engagement to this day is designed to shepherd people along this delicate path. For at any moment, consumer attention,…
