AInsights:Ā Executive-level insights on the latest in generative AIā¦. MultiOn AI represents a shift from generative AI that passively responds to queries to actively participating in accomplishing tasks The idea is this, tools such as ChatGPT are trained on large language models (LLMs). A new class of integrated, end-to-end AI solution is emerging to autonomously connect information, processes, digital experiences and outcomes as large action models (LAMs). MultiOn AI is a new class of tool that makes generative AI actionable. It…
The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller
“There are over half a million Linkedln members with storytelling listed in their profile.” Once upon a time, I collaborated with LinkedIn and GapingVoid Culture Design Studio to explore the art and science of storytelling and inspire marketers to reimagine how they connect with their audiences. That partnership led to an interview, shared below, an ebook, “Once Upon a Digital Time“, and a video conversation, “Can Storytelling Save Marketing?” (video at the end of the post). Please follow this post…
Xclusive Facts about X, Rethinking Books in a Digital World, The Magic of Disney Storyboarding, and the Rise of Experience Design
Stumbled across this unfinished post, sitting in my draft folder for years. Figured, I’d blow the dust off of it and share it with you today. When X: The Experience When Business Meets Design was released in October 2015, it was ahead of its time. Executives didn’t yet understand that the world was becoming more and more digital, and with it, digital Darwinism would reshape the nature of human dynamics and market evolution. It would ultimately take a global pandemic…
Tomorrow’s Products and Services Need to Offer Innovative (Not Just Iterative) Experiences
Napa Valley, what a wonderful place to visit. Some of my favorite wineries are in Napa. Paraduxx, Far Niente, Harlan, Mascot, Nickel and Nickel, Chandon, Domain Carneros, Cuvaison, Schug, just to name a few. Napa is also a wonderful place to work. And, I recently had an opportunity to do so when I was asked share my vision of the future at the Senior Living Innovation Forum. I’m not an expert in senior living care nor am I a master…
How true storytelling can save marketing (and more…)
I recently had the privilege to work on a very special project with my friends at GapingVoid and LinkedIn. We set out on a creative endeavor to explore the intersection of story, art, humor and candor as a means of fostering self-reflection and inspiring personal and professional change. The result is a something I’m very proud of…a new short and sweet but compelling ebook, Once Upon a Digital Time: How to be an amazing storyteller when everyone is a “storyteller.”…
Enhancing Customer Experience With Wearable Tech
Guest post byĀ Blake Morgan (@blakemichellem), Customer Experience Futurist, Keynote Speaker, Author of the new book,Ā More Is More In X: The Experience When Business Meets Design, author Brian Solis talks about how Disney created its MagicBandāan all-in-one device that connects users with their vacation optionsāembedded with technology that allows customers to make purchases without a credit card or cash, get in andĀ out of the park, review and optimize wait times, book FastPass, open their hotel room door, make dinner reservations, and…
What Makes a Truly Great Experience?
I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Experience When Business Meets Design as the company’s latest title for its monthly book club. As part of the club, IBM hosts a series of activities for employees and the…
Twitter’s @EarlyBird Soars: Launches with Disney
Prior to the July 4th Holiday, reports that Twitter would soon launch a dedicated stream for special and promotions hit the web. Today, Twitter announced that the @earlybird account takes flight and Disney goes along for the maiden voyage. @earlybirdoffers Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel and more. For a limited time, @earlybird and Disney Pictures will offer Twitter users a special “buy one, get one free” deal on tickets to “The Sorcerer’s Apprentice,” a new feature film…
