When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report. Ā It didnāt talk about tech trends for automated marketing. It mentioned zero platforms, software or apps for improving processes, manufacturing or customer or employee engagement. It also didnāt talk about the latest enterprise cloud services to improve marketing or CRM or process big data and the like. Instead, I, along with…
1 Short But Important Prediction for Marketing in 2015
It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business. Iād love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al….
Pivot: The Emergence of Digital Compels Businesses to Transform
Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals donāt occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by…
The 2014 State of Digital Transformation
Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),ā we learned that digital transformation was as much about technology as it was about…
Yo. Srsly?
App: Yo. User: Yo App: Yo User: Yo, sup? App: Yo User: Yo, you for real? App: Yo User: Yo, Iām out. A new app that lets you send āyoā to friends is real and its initial $1 million investment is also real. Merriam-Webster defines the word āyoā as an interjection used to grab someoneās attention. Yo certainly has done just that by grabbing everyoneās attention. Yo defines āyoā as āThe simplest & most efficient communication tool in the world….
5 Predictions about Influence Marketing
Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including… – Kevin Dugan,Ā Director of Content, Empower MediaMarketing – Arik Hanson,Ā principal, ACH Communications – Roxane Papagiannopoulos, President at RMP Media Analysis – Frank Strong,Ā Communications Director at LexisNexis…
Disrupt or Be Disrupted: Welcome To The Disruption Revolution
Sometime toward the end of last year, I spent some time with David Passiak (@Passiak), author of Red Bull to Buddha: Innovation and the Search for Wisdom. At the time, he was leading an ambitious project to connect over 20 innovators in the tech startup world and share their perspectives in one, free, book…Disruption Revolution: Innovation, entrepreneurship and the new rules of leadership. The book takes a case study, thematic approach that moves beyond buzzwords and industry jargon [thank goodness]…
Hello, It’s Nice to Meet you…Again: Your Digital Reputation Precedes You
My good friend Andy Beal just released his latest book, Repped, 30 Days to a Better Online Reputation. Late last year, he asked me to write the foreword for the book and when I heard what it was about, I was all in. Whether you realize it or notāor even wish to admit itāyou already have an online reputation to protect. It doesnāt matter if youāre fresh out of college and hoping your past Facebook indiscretions donāt torpedo your career…
This So-Called Digital Life: Re-Evaluating the Value of Social Media
I think I’m getting tired… My connectedness is slowly seizing my quiet moments. My sanctuary of enjoying my thoughts alone is now threatened. The moments of watching life pass by as I take pause are now replaced by the need to plug in and socialize without truly socializing. I swipe, pinch and zoom, and scroll as if I’ve become a digital conductor of sorts. The light of my mobile screen is the calming I need to fall asleep each night…
24 Doodles that Visualize This Year’s Pivot Conference Agenda
I’m looking forward to seeing you at next week’s Pivot Conference in New York. We published our formal agenda here. Our friends at doodle.ly though, decided to re-imagine the concept of what an agenda could be by visualizing portions of it as doodles! I hope you love them as much as I do… Click here to see the original gallery. More about our speakers here. I’ve created a story arc around the importance of integrated experiences and digital transformation. We’ve…
