Studying the impact of innovation on business and society

Tag: digital transformaiton

Econsultancy – What Are ā€œChange Agentsā€ and Why Are They the Future of Organisational Culture?

Econsultancy – What Are ā€œChange Agentsā€ and Why Are They the Future of Organisational Culture?

The skills required to make someone a change agent are best summarised in the Digital Change Agentā€™s Manifesto, published by author and digital analyst Brian Solis. According to Solis, a change agent ā€œcan rise from anywhere in the organizationā€¦.anyone who builds digital programs, infrastructure and capabilities as a part of their work or because they are passionate about digital can become a digital change agent.ā€

The manifesto also outlines four critical roles that change agents tend to assume some or all of within their organisations:

Data gatherer and storyteller
Influencer
Relationship builder
Champion
All of these are functions that, in Solisā€™ words, ā€œactively foster agility, instill confidence, and promote communication and collaborationā€.

Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

Consumers arenā€™t just going digital, theyā€™re also becoming increasingly mobile. To them, mobile isnā€™t the second screen, itā€™s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. Iā€™m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile…