Even though the term is inextricably linked with web3, the popular virtual worlds often referenced today are closer to web2 in operation and business models than they are to a decentralized platform. Roblox, Fortnite, World of Warcraft, Meta (formerly Facebook) Horizon Worlds, Second Life, Decentraland, are all in their own way example of an evolving metaverse. The original term was coined by Neal Stephenson in his 1992 science fiction novel, “Snow Crash.” In it, he envisioned a place where humans,…
What is Web3? The Definition of Web 3.0
Defining Web3 Cryptocurrencies, NFTs (nonfungible tokens), blockchain, DAOs (decentralized autonomous organizations), the metaverse, decentralized finance (DeFI), decentralized application (DApp). Buzzwords, yes, but they also represent important trends that are shaping the next iteration of the Web, aka Web3, aka Web 3.0. Web 2.0 was largely recognized as an era of the social web or the web as a platform, combining the “golden triangle” of mobile, social and cloud computing. Web 3.0 business models are built upon the core concepts of decentralization,…
The Definition of Digital Transformation
The definition of digital transformation is… 2019: Digital transformation is the evolving pursuit of innovative and agile business and operational models — fueled by evolving technologies, processes, analytics, and talent — to create new value and experiences for customers, employees, and stakeholders. 2014 – 2019: The realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy. This is how I define digital…
Learn the Language of Twitter
Source Twitter has sparked its own ecosystem as it continues to rapidly emerge as a viable platform for online conversations, rivaling Facebook News Feeds for attention and interaction. A group of helpful individuals launched Twictionary, a dictionary and/or translator, to help new tweeters and tweeps embrace and master the language powering the popular micro community and its underlying culture. Power Twitter users and those well versed in the language of the Twitterverse are also welcome to freely contribute their knowledge…
Defining Social Media
After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten. But that’s the point of the manifesto. There are conversations taking place across…
