Studying the impact of innovation on business and society

Tag: decode

The Web Has a New User: AI

The Web Has a New User: AI

For decades, we built the web for people. Now, AI is becoming a user too. It searches, reads, compares, summarizes, recommends, and increasingly acts on our behalf. That means the web is no longer just a collection of destinations for humans. It is becoming an intelligent layer where machines help decide what gets discovered, trusted, chosen, and acted upon. This is a much bigger shift than AI-generated content or the future of search. The web itself is changing. And as…

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