Studying the impact of innovation on business and society

Tag: data hygeine

Brian Solis Comments on “Persuasive Design” In Marketing Tech News Article On Social Media Addiction

Brian Solis Comments on “Persuasive Design” In Marketing Tech News Article On Social Media Addiction

Solis is quoted in a Marketing Tech News article by James Bourne called “Consumers are understanding the risks of social media addiction – but taking the next step is hard.” The article starts with a study by Kapersky claiming that one in three consumers did not know how to fully protect their privacy online.  The research aimed to explore whether the outrage and scandal of various data breaches has led users to improving their data hygiene. The article mentions another…