Studying the impact of innovation on business and society

Tag: customer first thinking

Digital Darwinism: For businesses to adapt and thrive, they must take a more profound and humanistic approach to transformation

Digital Darwinism: For businesses to adapt and thrive, they must take a more profound and humanistic approach to transformation

Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation. Stephen Shaw, Chief Strategy Officer of Kenna, and Brian Solis, recently had a refreshingly honest conversation about the real future of digital…