Studying the impact of innovation on business and society

Tag: cross-departmental initiatives

Brian Solis Has an Illuminating Discussion About Digital Transformation with Jon Reed of Diginomica

Brian Solis Has an Illuminating Discussion About Digital Transformation with Jon Reed of Diginomica

In an article called “Business as usual is overhyped – revisiting my digital transformation debate with Brian Solis,” Jon Reed of Diginomica engages in a dynamic debate with Solis about digital transformation. He summarizes before he launches into the compelling email banter about the issue: “The debate about digital transformation hype matters. Customers need to see through the vendor hyperbole – and determine the best response. Time to share road lessons – and more data from Brian Solis.” The source…