Solis’ trademark Generation C concept is used as a launching point for an article called “Media Literacy and Gen C: How to Deal With?” that appeared on the website of Iran’s Mehr News Agency, which is headquartered in Tehran. In the article’s second paragraph, author Setareh Behroozi writes, “In 2012, the digital analyst Brian Solis defined Generation C as the ‘Connected Consumer.’ He pointed out that anyone who integrates technology into their daily routine, regardless of age, shares certain qualities….
Beaconizing the Brand Experience
Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata There’s no question that the shopping journey has been disrupted by consumer behavior in online, social media and mobile channels. What’s less certain, especially within the branded consumer products industry, is the best way to serve this now commonplace “connected consumer.” The pursuit of this answer, and the quest to learn more about connected consumers, is commonly referred to as “digital transformation.” Consumer products manufacturers in food, beverage,…
4 Steps to Connecting with—and Engaging—Generation C
Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it. I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM! The goal of the ebook, and also this post, is to introduce readers to the differences…
