I can’t emphasize enough how important it is for today’s leaders to create a culture that embraces, supports, and follows through with digital transformation. How can your organization ensure this happens – and secondly, how can it unlock the full potential of said transformation? Cisco brought together some excellent thinkers to share their thoughts on how today’s leaders can create a culture that embraces, supports, and follows through with digital transformation. Please take a moment to read the contributions from…
Brian Solis to Keynote Cisco and Local Measure Event, Creating Humanized Experiences for a Digital World
Digital anthropologist and futurist Brian Solis will keynote a special event focused on customer experience and experience design at the University of Nevada, Las Vegas. The event is hosted by Local Measure and Cisco and will be attended by hospitality executives.
Defying Demographics: Generation-C, Today’s Hyperconnected Consumer ‘Generation’
Not that long ago, I spent time with Kevin Delaney and the digital transformation team at Cisco’s Connected Futures to explore the evolving consumer landscape. My research and ongoing work with Google continues to show how and why people are changing and how businesses must transform through digital and also human approaches. Technology isn’t the answer, it’s a means to solve problems and create opportunities tied to how people are changing. As part of a deeper conversation and project with…
Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’
Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch points and more so, how customers were hacking their way to desired outcomes. Along the way, I found that when it comes to “digital customers,” alignment in behaviors and preferences spanned generations beyond traditional demographics. At the time, I referenced this group of hyperconnected customers “Generation C” where…
The Internet of Things Connects the Future of Business
The Internet of Things (IoT) is one of the most incredible feats of modern technology. With the right vision and architecture, IoT will bring to life new possibilities and experiences. It’s also one of the most confusing and ambiguous. To make sense of it all and specifically understand how IoT applies to business, I assembled a short list of examples of companies successfully employing this new web in interesting applications. Why is IoT so mystifying? First, it’s the name. The…
Cisco’s Foray into Brand Journalism
This guest post is by John Earhardt, Director of Social Media Communications at Cisco on the important of brand journalism. You can follow him on Twitter @urnhart. Why My Mom Invented Social Media As Brian Solis stated in a recent blog entry, “social media has never been about the technology as much as it has been governed by social science.” There you have it! Brian Solis has just confirmed that my mom invented social media. No, my mom’s last name…
