Today I have some very special news to share with you – I will be joining Altimeter Group. To help you understand why I decided to make this move, allow me to provide a bit of context. Over the years, I’ve published my experiences, observations and insights primarily exploring the impact of social technology on marketing, advertising, media, business, communications, and culture. But within the last couple of years, the two places where I continually gravitate towards more often than…
Social Media and the Adaptive Business
While I’m in the throes of writing the next chapter, I wanted to share a recent interview I did with BroadVision‘s Andrew Gori. Andrew asked some profound and timely questions that are worthy sharing. Following this discussion, the interview was reenacted live at BroadVision’s headquarters in Redwood City, CA as part of its Clearvale SecondFloor speaker series hosted by CEO, Dr. Pehong Chen. The conversation tackles subjects facing businesses of all shapes and sizes ranging from social media adoption and…
Best of 2010: The Future of Business is Social
Social media and marketing have become synonymous over the years. At the same time, social media is placing the customer back in customer service. Each movement represents important and overdue (r)evolutions within business, but this is just the beginning. With every step toward progress we make in social media, we uncover what’s necessary to make real headway in the progress of progress. The future of business is social and as such, every aspect of business affected by outside activity will…
