On Episode 3 of the Tech Unknown Podcast, Solis offered insights about enhancing customer experience in this challenging digital age in an interview with host Tamara McCleary, CEO of media analytics and consulting agency Thulium. In the discussion, Solis explained: 1) How to create more meaningful customer experiences; 2) How businesses can more effectively use data to promote customer engagement; and 3) How digital distraction affects employees, customer and business leaders McCleary posts several key quotes from Solis before the…
Econsultancy – What Are “Change Agents” and Why Are They the Future of Organisational Culture?
The skills required to make someone a change agent are best summarised in the Digital Change Agent’s Manifesto, published by author and digital analyst Brian Solis. According to Solis, a change agent “can rise from anywhere in the organization….anyone who builds digital programs, infrastructure and capabilities as a part of their work or because they are passionate about digital can become a digital change agent.”
The manifesto also outlines four critical roles that change agents tend to assume some or all of within their organisations:
Data gatherer and storyteller
Influencer
Relationship builder
Champion
All of these are functions that, in Solis’ words, “actively foster agility, instill confidence, and promote communication and collaboration”.
