Change happens to you or because of you.
The Hero’s Journey to Digital Transformation
I spent some time with Bernhard Steimel to help him with research for his “Smart Service” series. He sent over the audio files from our conversation for review. He organized them into snackable formats to make it easier for me to follow the conversation. It was so well done that he’s allowing me to share the discussion with you. Each audio segment ranges between two and four minutes. I hope these brief segments help you in some way… 1. The…
Business Transformation: Why General Motors is Investing in Customer Experience
As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media Center of Expertise at General Motors in Detroit. Her role is all about transformation and integration as she works across brands and around the world on social strategy, social tools, social processes, points-of-view on…
Championing Change from Within
Social Media is as revolutionary as it is evolutionary. It represents an important chapter in the ongoing saga and transformation of new media. Over the years, we’ve witnessed that the 10 stages of social media integration in business are almost always set in motion by an internal champion who is determined and impassioned to engender change from the inside out. These champions emerge from different disciplines and departments and are typically role agnostic. Depending on the organization, champions exist in…
