Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert. Gahan was Forbes 30 under 30 for Marketing & Advertising and has helped Fortune 500 brands with their YouTube and social media marketing. Let’s face it: YouTube has become big business. One billion unique monthly users? Yes. Six billion hours of video watched each month? Yes. Over 100 hours worth of video uploaded each minute. Yes. All, yes. The dominant player in the online video space continues to blanket the…
How I Faked Celebrity Tweets in Support for My New Book and Why You Should Care #WTF
I just can’t believe it. On Friday afternoon, my Twitter stream was overflowing with Tweets and Retweets of what could only be best described as an outpouring or gushing of love and support for my new book by some of the world’s most recognized celebrities in the world. Seriously…WTF!? See for yourself… I’m sure by now you’ve figured out that these are fake…these Tweets are not real and I didn’t actually publish them….but that’s the point. What if I had?…
Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements
Celebrity endorsements are nothing new. In the era of social media however, celebrities now possess the ability to reach people in online networks. The difference now is that static or passive audiences have become interactive and more importantly, people have become stakeholders in the media where connect and socialize. Celebrities are presented with opportunities to engage people on a peer-to-peer level. Doing so changes the dynamics of the relationship from a hierarchical celebrity-to-fan association to a flattened person-to-person connection. It…
Twitter Celebrity Hotlist: August 2009
Source The power to analyze behavior and sentiment on Twitter and translate it into trends and direction is limited only by our powers of observation and imagination. As you may or may not know, I have assumed the role of data analyst at PeopleBrowsr, in addition to the other ventures I’m running or advising. Recently, I published The State of the Airline Industry on Twitter, the first in an ongoing series of Twitter-centric reports. Soon, I will roll out additional…
Channeling Our Inner Celebrity Through Twitter and Social Media
After I finish the new (unannounced) book that I’m feverishly writing, I plan to finally pursue “Internet Famous – The rise of micro celebrity and the end of privacy.” Alexia Tsotsis (disclosure, she’s a dear friend) recently wrote an intriguing article at the LA Weekly entitled, “Is All of Hollywood the Bitch in Twitter’s Sex Tape or Just P. Diddy?” She links to a recent article written by A.J. Keen, author of the controversial book, Cult of the Amateur, in…
I AM A GEEK Video Unites Geeks to Improve Education in Underprivileged Countries
If you don’t know Shira Lazar, you should. She is by far one of the most intelligent, creative and passionate people that I know and I’m proud to have her as a friend. During Demo09 in March, I had an opportunity to sit with Shira to discuss new ideas and opportunities to collaborate and concentrate those efforts towards something more meaningful than self-promotion. The lobby at the JW Marriott in Palm Desert was buzzing with the latest news from startups,…
Tracking Brands on Twitter to Improve How You Listen and Engage
Recently, I reviewed Twibs, a directory that lists all brands and businesses currently using Twitter. Electric Artists released Tracking Twitter, a new app that is a real-time listing of the top brands, media, television, entertainment, and celebrities that the team is currently following on Twitter. While this service offers appeal as a directory for consumers seeking their favorite brands and personalities on Twitter, it’s much more promising as a real-time monitor of how businesses, media properties, and celebrities are using…
