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Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements

Celebrity endorsements are nothing new. In the era of social media however, celebrities now possess the ability to reach people in online networks. The difference now is that static or passive audiences have become interactive and more importantly, people have become stakeholders in the media where connect and socialize. Celebrities are presented with opportunities to engage people on a peer-to-peer level. Doing so changes the dynamics of the relationship from a hierarchical celebrity-to-fan association to a flattened person-to-person connection. It also impressively scales the potential endorsement from a first degree reach of one-to-one to a multi-degree one-to-one-to-many social effect.

Arnie Gullov-Singh, CEO of Adly knows a bit about the new world of social celebrity endorsements. Adly was built as a network to bring brands and celebrities together to endorse products and services within social networks. After all, the personal networks of celebrities within Facebook and Twitter can number into the millions. Arnie and the Adly team were responsible for bringing Charlie Sheen onto Twitter and also brokered Sheen’s first endorsement deal with And as we see time and time again, these deals can work extremely well. They just require transparency, disclosure, and a human touch.

Please watch the interview…

Season 2 – Episode 4

Now on iTunes!

Filmed at Revision3 studios in San Francisco

Season Two:
S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
S2E2: Technorati’s Richard Jalichandra on the State and Future of Social Media
S2E3: Guy Kawasaki on the Art of Enchantment

Watch Season One on YouTube

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7 COMMENTS ON THIS POST To “Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements”

  1. BelizeHub! says:

    Brian, You always have interesting articles on your blog. Keep up the good work brother!

  2. Great interview, and thanks for taking the time to create such compelling content.

    I’ve found that integration into the news feed (where the eyes are) as Arnie talks about is the key difference when we talk about advertising on social platforms such as Facebook. It’s well worth the effort to develop the relationships and be granted the permission to show up on the left hand side of the screen; to have your message come from a friend or be next to a friend’s makes all the difference.

    Looking forward to the next “Revolution”

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