Suddenly you find yourself quickly rising through the corporate ranks, marcom coordinator, marcom manager, director of marketing, VP of Marketing! Ahhhhhh, the sweet life. One sec, donāt forget the rise to stardom takes more than the ability to kick ass in any one segment of marketing. As you grow, so should your horizons, experiences, talents, capabilities, and expertise. Whichever discipline launched your rise to fame, as you clime the ladder of corporate success, your comfort zone will expand until you…
Rocketboom 2.0 Blasts Off
After much anticipation (or shall we say fanfare), Rocketboom 2.0 launched today with its new “interim” host, Joanne Colan. You may know Joanne as a former VJ for MTV Europe. To most of us however, she is an attractive woman with an English accent. I was unfamiliar with her work, so I approached today’s vlog with an open mind. After the surprise announcement of the Andrew/Amanda split, bloggers and reporters feverishly tapped sources to uncover the new replacement. Rachel Sklar…
RocketDoom…RocketBust – Cue The Elton John Track
Today’s edition of Rocketboom will be filed under the, “no really, we can keep a show going without the star who put us on the map.” Andrew Baron, what possibly could have pushed you to place yourself in such a PR nighmare? The news is everywhere! Techcrunch reported that Congdon was fired, Valleywag dedicated a dozen entries to the subject. Donna Bogatin from Digital Micro-Markets Blog summarized it this way, “From Rocketboom to UnBoomed: Web 2.0 partnership fizzles out.” Office…
Revisiting Guy Kawasaki’s "How to Suck Up to a Blogger"
In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, Februaryā¦that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago. Letās, for the sake of editorial continuity, agree that blogs are…
Colleges Send Marketing/PR Graduates to Workforce Ill-Prepared
Congratulations class of 2006! It’s June and you have the golden key to success – your degree in PR, Communications, or Marketing. Now you’re ready to take on the world and land that high-paying gig running marketing initiatives for the best companies on the market. However, as you’ll quickly learn (literally), there’s a tremendous chasm between learned arts and practiced arts. And for the most part, it will seem as if you have to relearn everything in order to advance…
Going Sideways Over Pinot Days in SF This Weekend
Are you ready for mad crowds, broken glasses, drunken humor, long-long lines at the Porta Pottie, and of course, hundreds of wineries pouring their best Pinot Noir, all live in SF on Sunday, Sunday, SUNDAY! Coming at cha… Sundayās Grand Tasting will showcase 150 producers of pinot noir from 1 – 4 p.m. at Fort Mason. This is the Bay Areaās largest single gathering of pinot producers ever. Yes it’s true, in a moment of temporary insanity, we will all…
Web 2.0 from a Designer’s Perspective
While we all debate the true definition of 2.0, its direction, value, lifespan, cease and desist letters, impact on society and eventual impact on the economy, a recent blog post on FontFeed is analyzing the movement from a designer’s standpoint….although, I must say, that I disagree with his opening line, “There is no official standard for what makes something āWeb 2.0…” Web 2.0 logos are categorized by softies, futurists, classics, and new classics. If you’re starting-up a new site, service,…
STIRR Event Tonight in Palo Alto
Tonight I’m attending the STIRR event in Palo Alto, where 5 emerging companies will present on stage to a room full of 240+ entrepreneurs. STIRR.net is an emerging technology network who’s goal is to catalyze entrepreneurial activity in the SF Bay Area and beyond. There will be 5 early stage companies presenting on-stage at 7:30pm. STIRR is unique because it forces the companies to truly master the art of the elevator pitch, having only 60 seconds or less to pitch…
