Studying the impact of innovation on business and society

Tag: brandsphere

Speaking To and Through People You Hope to Inspire: Analog-to-Digital Street Flyers That Hit Different

Speaking To and Through People You Hope to Inspire: Analog-to-Digital Street Flyers That Hit Different

This is the week of SXSW 2021. Even though it’s a virtual event this year, it is still a special community bound by the spirit of entrepreneurship, creativity, ideation, friendship, and tacos (+ BBQ, queso, pedicabs, and late nights!) Since this is a very special week, I wanted to share a story with you that I don’t think I’ve ever talked about. Every year, going back to, 2007 I think, JESS3 and I would legally (on plastic coverings) post creative…

Twitterā€™s Mad Men Moment

Twitter continues to impress its supporters and critics alike. With 100 million active users, one billion Tweets published every day, and a fresh round of funding, Twitterā€™s monetization strategy continues to mature. In addition to licensing deals for its coveted fire hose and a future revenue stream tied to analytics, Twitterā€™s blue bird truly flies with the help of its expanding portfolio of Promoted products. The company is now releasing its latest offering, and itā€™s the most controversial product yet….