This is a very important time and inflection point in the evolution of web3. Thereās a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT and crypto markets, waves of industry layoffs, thefts, hacks, and SEC probes, itās clear that web3 leaders and the supporting ecosystem must prioritize trust and safety, utility, and long-term value and community to encourage adoption. At the recent CMO…
The Drum: Tips to help brands excel in 2020
The Drum aims to help readers demystify marketing disruption through expert insights. A recent article on helping brands excel in 2020 featured Brian Solis’ premise of “Digital Darwinism” and its impact on market evolution. “Each business is a victim of Digital Darwinism, the evolution of consumer behaviour when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.” …so says Brian Solis, a thought leader in the area of social…
Clicktale: Brian Solis on the future of customer experience
Liraz Margalit of the Clicktale blog recently conducted a Q&A with Brian Solis at CDO Israel, and posted the video at their website.
Getting Back to Basics: Why Brands are Getting it Wrong in Social Media
Question: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media Type āsocial mediaā into a Google search bar and youāll find roughly about 4.7 billion results in .30 seconds. Next, try āsocial media conference.ā Youāll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but Iād argue we arenāt celebrating it for the reasons we should. Instead, we are forcing social media to conform to…
Brands Give Facebook F-Commerce an F
With a looming $10 billion IPO on the horizon and a community that’s estimated to hit 1 billion users this Fall, Facebook seems unstoppable. Yet on one important front, the store front that is, Facebook has exposed an imperfection. People are not proving ready to actually buy goods and services in Facebook – at least not at the scale retailers are used to seeing through traditional e-commerce. And suddenly, many question the role Facebook actually plays in the monetization strategy…
The Most Influential Consumers Online are on Twitter
Twitter is a human seismograph and it represents a transformative channel where everyday people possess the ability to affect actions. The cloud of collective consciousness that houses our thoughts, experiences, and conversations is also a data trove for experts to measure and mine serendipitous and organized behavior and events. Twitter is less of a social network in its design and operation and more of a series of interconnected social nicheworks. It brings together disparately connected personalities linked through friendship, admiration,…
Report: Top 20 Brands on Twitter – April 2010
Twitter is a stream of incredible collective consciousness. Every day, people all over the world share their experiences through a truly personal lens, providing insight into the real-world experiences and observations that inspire conversations, define communities, and move markets ā all in real time. Perhaps one of the most profound and largely untapped treasures in all of Social Media, Twitter indeed represents one of the worldās richest conversation mines. The openness of Twitter holds the information necessary to learn, adapt,…
