As Brian Solis, principal analyst and futurist at Altimeter once said, āwelcome to a new era of marketing and service in which your brand is defined by those who experience it.ā
CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brandās social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.
