Studying the impact of innovation on business and society

Tag: blair witch

Snakes on a Mutha F*****g Plane is the New Blair Mutha F*****g Witch

The day has arrived! Seriously…Samuel L. Jackson lucked out on this one. From a marketer’s perspective, Snakes on a Plane (SoaP) is the new Blair Witch. Not because both are on the same plain field (heh), but both share a common channel for success. The power of the web has come down like the hand of god to save Samuel L. Jackson’s poor choice in movie roles. Whereas the success of the Blair Witch Project was spun out of people…