Studying the impact of innovation on business and society

Tag: behavioral competence

Brian Solisā€™ Definition of Generation C is Quoted in an Iranian News Article on Media Literacy

Brian Solisā€™ Definition of Generation C is Quoted in an Iranian News Article on Media Literacy

Solisā€™ trademark Generation C concept is used as a launching point for an article called ā€œMedia Literacy and Gen C: How to Deal With?ā€ that appeared on the website of Iranā€™s Mehr News Agency, which is headquartered in Tehran. In the articleā€™s second paragraph, author Setareh Behroozi writes, ā€œIn 2012, the digital analyst Brian Solis defined Generation C as the ā€˜Connected Consumer.ā€™ He pointed out that anyone who integrates technology into their daily routine, regardless of age, shares certain qualities….