In Sean Callahanās LinkedIn article āThe Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media,ā Gingiss ā a keynote speaker, author and experience consultant ā offered his perspective on B2B companies leveraging social media to deliver exceptional experiences online. Gingiss mentions Solis as one of the authors who has been most influential to him. Referring to him as āthe Godfather of Customer Experience,ā he mentions Solisā two game changing books that are actually experiences to read: āWhatās the…
V by Viacom: What VidCon Revealed About the Future of Brand and Creator Collaboration
Nicole Bitette of Viacom’s “V” blog recently did an overview of 2018’s VidCon, and extensively quoted Brian Solis’ event keynote address.
Whatagraph: 10 Fresh Ways To Be More Visible on Instagram
Pam Neely of analytics app Whatagraph.com recently used Brian Solis as a case example, in an article on new ways companies can be more visible on Instagram.
Innovation is a gift worth getting: Competing for the future starts with letting go of the past
Change happens to you or because of you.
Disrupting the B-to-B-to-C Model
Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata Business disruption sometimes happens very quickly, almost too fast to react. Consider what happened to Blockbuster as movie rentals shifted online. Other times it happens more slowly but is no less impactful. Case in point: how online, mobile and social channels are transforming the way we shop and make purchase decisions. The industries most affected ā retail and branded consumer products ā possess entrenched business models that pre-date…
Engage Against the Machine: The End of Business as Usual
One of the most often asked questions about The End of Business as Usual is how it’s different than Engage. I thought I take a moment to answer it here just in case you were wondering the same thing. Engage was and is special. In fact, I felt the mission and content of the book was so special, that I wrote it twice. I viewed both versions as my chance to not only document the transformation in marketing and service…
The Rules of Smarter Engagement
To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement. More than 1,000 people attended the event and while I tried to answer every question, many were left unaddressed because of time constraints. This post tackles some of the recurring questions we…
Are Your Ears Burning? In Social Networks, One-Third of Consumers Talk Brands Every Week
Social media didn’t invent conversations, it provided us with tools to surface and organize them. Conversations about brands predates the mediums used to connect messages and aspirations with consumers. The motivation for brands to engage in social networks varies based on the culture and agility of each company, but what is constant is the aspiration to connect with customers and prospects to earn awareness, attention and connections. On the other hand, B2B and B2C consumers have also expressed desire to…
The Business of B2B Social Media
Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social channels, but also amplify awareness, increase lead generation, reduce sales cycles, and perhaps most importantly, learn and adapt to market dynamics in real-time. Ignorance is…
The Business of Social Media: B2B and B2C Engagement by the Numbers
I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario Iāve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. However, as we recently explored, in Social Media, itās not just business, itās business-to-business. Indeed, Social…
