Studying the impact of innovation on business and society

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Sharing a Personal Story – A Rare Glimpse into What Inspires Me and How  I Got Here

Sharing a Personal Story – A Rare Glimpse into What Inspires Me and How I Got Here

Believe it or not, I’m a private person. I know it seems ironic. After all, I was one of the early group that worked to bring social media to the forefront in the early 2000s. But, I still tend to not share personal information online. I do however, share my work freely with everyone in the hopes of creating a community of betterment in business, government and society. There are rare occasions however when I do open up to share stories that…

Guiding the Customer Journey

Guiding the Customer Journey

Guest post by John Jantsch is a marketing consultant, speaker and author and the founder of the Duct Tape Marketing Consultant Network. His latest book, Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar is available online and in bookstores May 15. Just a few years short years ago marketers were still heavily focused on broadcasting their message to create demand for their products and services. Today, a kinder, gentler form of marketing called inbound marketing relies…

Now is Gone is “Now” an Award Winning Book

What a surprising and incredible way to end an unbelievably tumultuous week. Good friend and co-author Geoff Livingston and I were informed that our book, Now is Gone, was awarded Silver in Axiom’s 2008 Business Book Awards. We tied Linda VandeVrede’s book, Press Releases Are Not a PR Strategy, in the Advertising/Marketing/PR/Event Planning category. More than 400 books were judged for the awards, and a little more than a 100 won medals. The official awards ceremony is in New York…

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