Studying the impact of innovation on business and society

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A Newā€”and Timelessā€”Digital-First Consumer Is the Future

A Newā€”and Timelessā€”Digital-First Consumer Is the Future

via Lisa Boylan, Associations Now, published byĀ ASAE: The Center for Association Leadership Brian Solis keynoted the ASAE Technology Exploration Conference in Washington, D.C. To set the proverbial stage, Associations Now interviewed Brian on his thoughts on a new digital world ahead of his presentation. Disruption can be a gift, according to Brian Solis, bestselling author, digital anthropologist, and futurist. Among the positives: It created an ageless consumer segment that is leading the way. Thereā€™s a different, inclusive generational category that…