Coverage of Brian’s keynote at the Baker Hughes Annual Meeting in Florence, Italy, source: Enlit, Kelvin Ross Using artificial intelligence to transform the energy sector isn’t about automation – it’s about augmentation, says Brian Solis An AI digital futurist has urged energy leaders to see the full potential of artificial intelligence and not simply use the technology to cut corners cheaply. “The future doesn’t belong to companies that use the most AI,” said Brian Solis. “It’s those who reimagine their…
![Beyond the AI Revolution: Why Many Companies Live in the Past [Keynote]](https://briansolis.com/wp-content/uploads/2026/02/Brian-Solis-hero-1024x463.png)
Beyond the AI Revolution: Why Many Companies Live in the Past [Keynote]
by Chris Killian, Home Care Innovation Forum When Brian Solis, Chief of Global Innovation at ServiceNow, futurist, and bestselling author, took the stage at the Home Care Innovation Forum, he began his talk by delivering a sobering quote from legendary Silicon Valley investor Vinod Khosla. “Most businesses have no clue what is about to hit them in the next 10 years when most rules of engagement change,” Khosla said. Drawing from his decades of studying technological revolutions and writing over 60 research…
Something big is happening with AI, but the bigger story is who is closing the AI gap
The AI community is buzzing around an essay published by Matt Shumer , “Something big is happening.” In it, Shumer describes a moment when AI capabilities are far outpacing society. He argues that most individuals aren’t keeping up with the speed of the change, comparing this point in time to the “this seems overblown” phase before COVID-closures and impacts hit worldwide. His takeaway is that disruption “is happening right now,” even if it sounds crazy. Shumer’s point is that we’re…
Brian Solis and Martin Ristov on How to Power Enterprise AI Innovation
I had the opportunity to work with Amazon Web Services (AWS), Martin Ristov, and Ann Culver on a video that explores how ServiceNow and AWS power intelligent AI transformation. By connecting workflows, data, and people, organizations can deploy customized AI solutions through the Now Assist platform using multiple foundation models while maintaining security and compliance. Learn how this partnership enables responsible AI practices and drives tailored outcomes without managing complex ML infrastructure. Please watch! 👀 Shot at AWS in San…
Baker Hughes Invites Brian Solis to Keynote Its Annual Meeting in Florence, Italy
Brian is proud to share that he has been invited for the second time to deliver the keynote at the Baker Hughes Annual Meeting in Florence, Italy. For 27 years, the Annual Meeting has served as a landmark event for experts, thought leaders, and policymakers to convene, consider, and collaborate on the contemporary issues that drive energy and industry. Brian’s keynote will focus on the following topic… The Next Industrial Renaissance: Unlocking Human Potential in the Age of Intelligent Industry…
7 ways AI will change the future of work by 2030: How Generative and agentic AI will rewire the enterprise and unleash human potential
Originally published in Workflow by ServiceNow How will AI change the future of work? Before we answer that, let’s talk about where we are. In just a few short years, technology leaders and workforces everywhere practically developed whiplash as a result of how fast generative AI apps have flooded the tech landscape since 2022. As of 2025, there are over 10,000 funded AI startups around the world. And since ChatGPT changed the trajectory of basically every company in November 2022, we’ve witnessed…
The Future of Work Starts by Re-Architecting How Work Flows with Humans and AI Agents
The companies that win with AI will build a better way of working… In 2026, the next competitive advantage won’t come from adding more AI. It will come from architecting work. Because once agentic AI becomes capable, proven, and scalable, it stops being “a tool” you deploy and starts behaving like a workforce you manage. And that shift quietly breaks the operating assumptions most companies still run on. You can see the direction in two opposing moves that point to…
AI is Eating the World, and Your Company is Just the Appetizer
What Benedict Evans’ latest “AI Eats the World” deck reveals about the gap between AI hype and real transformation, and what leaders must do next. Each deck is packed with sharp observations for anyone covering AI, building with it, or simply trying to survive the changes it unleashes. This edition is especially revealing. The charts quietly expose how far reality lags behind the hype, and why so many organizations are still stuck in pilot purgatory. In this piece, I unpack…
Rethinking Leadership and Innovation in an AI-First World
Brian Solis recently spent time with David Kirkpatrick, CoreX, exploring the new world with AI and how leaders, at every level, can rethink their way forward. Artificial intelligence represents a new era of thinking. Few people capture this shift as sharply as Brian Solis, Head of Global Innovation at ServiceNow, bestselling author, and renowned digital anthropologist. With his latest book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, Solis challenges leaders to move beyond fear and efficiency toward curiosity, creativity, and reinvention….
Here’s What Makes Change Agents and Leaders Successful
I meant to share this from InnoLead….I hope it adds value to your day. In my work with change agents over the years, one thing has become clear: leadership is a decision you make about the future you are willing to fight for. When I wrote “The Digital Change Agent’s Manifesto” back in 2019, I interviewed leaders driving transformation at brands like The Coca-Cola Company, Starbucks, Samsung Electronics, Visa, and others. They were not always in big roles. Many were…
