Studying the impact of innovation on business and society

Tag: agent-to-agent

Your Next Customer May Not Be Human: Designing the Web for People, AI Agents, and Machine-Native Markets

Your Next Customer May Not Be Human: Designing the Web for People, AI Agents, and Machine-Native Markets

The intelligent web is entering its next phase. AI systems are moving from reading and summarizing the internet to researching, deciding, transacting, and increasingly interacting with other agents. That changes what leaders have to design for now. At WP Engine’s DE{CODE}, I explored an idea that has been occupying a lot of my thinking lately: the intelligent web. We are redesigning the internet for two audiences at once, human beings and the AI systems increasingly acting on their behalf. Search is…

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