In an article for Adweek called ā7 Strategies to Drive Business Growth Through Digital Experience Innovation,ā Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as NestlĆ© Waters, Home Away, Dominoās and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, āI learned that, across the board, in addition to adopting new technologies and hiring…
To innovate or advance digital transformation, look outside your industry
My good friend and journalist Dan Tynan wrote two exceptional pieces on digital transformation in Adweek, “5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs” and “Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age.” If you’re not in marketing, please don’t stop reading yet! This is bigger than marketing. This is about organizational innovation and transformation. Dan and I spent time together talking through what digital transformation…
Is Facebook Losing its Coveted Demographic?
comScore recently released a report that triggered nothing short of a “sky is falling” media panic. Led by Adweek asking if Facebook is getting uncool for the 18-24 year olds, the media is speculating as to whether or not a mass exodus is underway with much of the blame focusing on parents “ruining the party” for younger demographics. Here’s what we do know… comScore is reporting that time spent on Facebook by 18-24 year olds is waning. In July 2009,…
BrandWeek Runs My First Article: You Are the Online Brand in 2008
My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.” Here’s an excerpt: Yes, itās a new year. And no, this isnāt another āTop trends for 2008ā piece. For the last 12 years, youāve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to āengageā brands, and the people behind them, in the āconversation.ā Well,…
