While attending LeWeb in Paris, I caught up with the 99Faces crew to discuss trends in social media for 2011 and 2012. Among the many topics we touch, we spent a fair amount of time exploring the evolving influence of social media on… – Mainstream lifestyle and culture – The rise of curation – Elevating the importance of transparency and engagement between businesses and customers – Businesses dynamics and the need to open the doors between silos – Politics and…