How we measure future success is based on yesterday’s understanding of what success meant. It was a different time. The experiences that many deliver today are based on standards of the past and what was acceptable to a preceding generation of customers. People have changed and continue to do so. We simply can’t imagine new possibilities if we can’t see, feel, hear, sense, people as they advance. Otherwise, our ideas, no matter how creative, brilliant, bold, will always be rooted…
The Importance of Experience Design and the Future of Brand
Customers today are accidental narcissists. Tomorrow is an entirely new game brands, CX strategists and marketers. Disruption is a gift either given to you or by you. Knowing this, we are still making mistakes in creating meanignful experiences to a new generation of connected, impatient and demanding customers. We get stuck in legacy thinking, playbooks and metrics rather than innovate and disrupt to fully capitalize on new digital opportunities. Following my presentation at Adobe Summit, I had the opportunity to…
Silicon Valley Uncovered: The evolution of tech, media and its impact on society
In 2010, my dear friend Hermione Way invited me as the first-ever guest on her then new show, “Silicon Valley Uncovered” for TheNextWeb. It aired on January 18th, 2011. I share this with you because the conversation, while several years old now, is strangely better suited for today and the modern times in which we live and work. I’m not even sure how I stumbled across this interview. To be honest, I’m taken aback by how prescient and philosophical this conversation…
Crimson Hexagon: Our Favorite Artificial Intelligence Articles of Q1 2018
Market research firm Crimson Hexagon recently posted their top 8 artificial intelligence articles of Q1 2018. At the number five spot, a recent SAS interview with Brian Solis on the subject of AI marketing.
NetLine Corporation: A Recap of the B2BMX 2018 Conference
B2B marketing firm NetLine Corporation recently posted this recap of the 2018 B2B Marketing Exchange (B2BMX) conference. Among their takeaways: Brian Solis’ keynote presentation on humanizing the B2B experience. In his remarks, Solis spoke on the importance of the human factor in B2B marketing: “The human quotient goes beyond IQ and EQ. It’s the holistic representation of all human potential.”
Limbic Media: Brian Solis on Technologies That Enhance Human Connection
This recent Limbic Media article examines how technology can enhance social connections. In the article Brian Solis comments on the rise of shared experiences models: “No matter how much or fast technology (social, mobile, real-time) is thrust upon your markets, the one thing that remains constant is that people will use it to connect with one another, learn, and discover, create and curate, and most importantly, share and feel experiences.”
SecuredTouch: Brian Solis on Behavioral Biometrics in Mobile Banking
In this recent article, Biometrics firm SecuredTouch examines the potential for behavioral biometrics in mobile banking. In the article Altimeter Group Principal Analyst Brian Solis comments on the rising importance of customer experience in banking.
AI, Chatbots and Designing the Next Generation of Automated Customer Engagement
No matter how much sweetness or spin you add to it, early incarnations of AI-powered chatbots are the call centers of this generation. They’re cool. They’re scalable. They’re relatively inexpensive compared to human agents. Yes, chatbots scale engagement through new, popular messaging channels and introduce conversational commerce capabilities that carry the potential to deliver incredible experiences. But here’s the thing…most of the interactions are basic, seeking to replicate existing transactions and experiences that only seem to wow those designing not…
IPFC Online: 50 Top Digital Influencers To Follow in 2018
Digital agency IPFC Online has selected Brian Solis as one of the “50 Top Digital Influencers To Follow in 2018.” The influencers were ranked by their combined Moz and Klout scores. According to IPFC Online, the list is focused on the topic of global economic and technical Digital Transformation.
TechRepublic: Brian Solis on Bringing Digital Transformation to Brick & Mortar Retail
In this recent TechRepublic article on digital initiatives at clothing retailer Zara, Brian Solis advocates for careful consideration of the consumer, in addition to technological and societal trends.
