It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to…
Clicktale: 16 customer experience influencers to follow in 2018
Experience analytics firm Clicktale has selected Brian Solis as one of their 16 customer experience influencers to follow in 2018.
Yahoo! Finance: Brian Solis on Why Apple, Facebook and Google are worried about your ‘digital well-being’
This recent article from Yahoo! Finance examines how leading tech firms like Apple and Facebook are now focusing on the ‘digital wellbeing’ of their users. Brian Solis weighs in on what’s at stake for users of digital services and devices, noting that “to many smartphone owners, they’re more than an appendage — they’re a physical and virtual connection to relevance.”
How true storytelling can save marketing (and more…)
I recently had the privilege to work on a very special project with my friends at GapingVoid and LinkedIn. We set out on a creative endeavor to explore the intersection of story, art, humor and candor as a means of fostering self-reflection and inspiring personal and professional change. The result is a something I’m very proud of…a new short and sweet but compelling ebook, Once Upon a Digital Time: How to be an amazing storyteller when everyone is a “storyteller.”…
Enterprise Management 360: Top 10 digital transformation influencers that will change your world
Enterprise Management 360 recently selected Brian Solis as one of their top 10 digital transformation influencers.
Plugging into the Future of a Connected Humanity: Exploring the Human API
In 2012, I had the opportunity to present at LeWeb in Paris. The theme of the conference explored the Internet of Things, where devices and things connect to one another to perform certain tasks and/or track activities to improve what we already do or make possible what we’re trying to do. The Internet of Things is bigger than we may realize. We are experiencing a shift from a world of inanimate objects and reactive devices to a world where data,…
Brian Solis’ Interview With Mike Lawson at 2018 CO-OP Th!nk Conference Focuses on Changing Your Perspective to Change the World
Before his keynote at the 2018 CO-OP Th!nk Conference, Solis was interviewed in the Studio Lounge by host Mike Lawson. He discussed how to change your perspective to change the world – something the financial services industry is currently experiencing. Solis provided some practical tips on how you can change your perspective – especially if you’re stuck in a rut. Among his quotes: “I have a saying: ‘If you have to wait for someone to tell you what to do,…
The Importance of Having a Purpose in Digital Transformation and Innovation
So many companies are investing in digital transformation and corporate innovation strategies to compete for the future. They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking. That’s ok, but these times necessitate a balance of innovation and iteration. Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to…
The Human Dimension of Innovation and Digital Transformation
Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon. During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and…
Customer Experience, Where It is Now, and Where It Will Go Next
Leo Bertelli was gracious enough to invite me for an interview on the state and future of CX. The conversation was so engrossing that I wanted to share it with you here. I hope it helps you! What do you think have been the most significant advances in CX in previous years? You can’t talk about customer experience if you don’t appreciate what the word experience means – and as the author of a book on experience design, I struggled…
