That one time I was in Genève… What a wonderful way to start any sentence. Shortly after X: The Experience When Business Meets Design launched, I was invited by my good friend Arnaud Grobet to visit Genève. The trip was meant to serve as a mini book tour, with two speaking engagements at LIFT (one of my favorite events), media interviews and also a vist to CREA University to speak to students. Any time I have a chance to speak with…
Wakabayashi Insider: 7 CX blogs worth reading
Digital strategist Dennis Wakabayashi has selected Brian Solis’ blog as one of his “7 CX blogs worth reading.” Wakabayashi describes Solis as “a thought leader in the use of social media in marketing” and “a sought-after speaker in the relationship between technology and people.”
The New Experts: How Robotics, AI and Automation Are Shaping the Future of Your Work
Sophia, the AI-powered robot who was infamously granted citizenship by Saudi Arabia recently beat me out for two keynote speaking opportunities. True story. This is how I opened my presentation at the KQED studios in its inaugural Silicon Valley Conversations program, “The New Experts: How Robotics, AI and Automation Are Shaping the Future of Your Work.” The event focused on the way new technologies are changing how we work, where we work and the skills we need to work. I joined Michael…
L’Agenzia Di Viaggi: Brian Solis on Digital Darwinism in the Hospitality Industry
This recentL’Agenzia Di Viaggi article looks at the new report from Altimeter Group and Sabre on the impact of Digital Darwinism on the hospitality industry. According to Altimeter Group Principal Analyst Brian Solis, hospitality companies must now provide a similarly seamless customer experience to leading digital companies like Uber, Tinder, and Dollar Shave Club.
Here’s to the past, but now it’s time to learn and unlearn toward the future
How we measure future success is based on yesterday’s understanding of what success meant. It was a different time. The experiences that many deliver today are based on standards of the past and what was acceptable to a preceding generation of customers. People have changed and continue to do so. We simply can’t imagine new possibilities if we can’t see, feel, hear, sense, people as they advance. Otherwise, our ideas, no matter how creative, brilliant, bold, will always be rooted…
The Importance of Experience Design and the Future of Brand
Customers today are accidental narcissists. Tomorrow is an entirely new game brands, CX strategists and marketers. Disruption is a gift either given to you or by you. Knowing this, we are still making mistakes in creating meanignful experiences to a new generation of connected, impatient and demanding customers. We get stuck in legacy thinking, playbooks and metrics rather than innovate and disrupt to fully capitalize on new digital opportunities. Following my presentation at Adobe Summit, I had the opportunity to…
Silicon Valley Uncovered: The evolution of tech, media and its impact on society
In 2010, my dear friend Hermione Way invited me as the first-ever guest on her then new show, “Silicon Valley Uncovered” for TheNextWeb. It aired on January 18th, 2011. I share this with you because the conversation, while several years old now, is strangely better suited for today and the modern times in which we live and work. I’m not even sure how I stumbled across this interview. To be honest, I’m taken aback by how prescient and philosophical this conversation…
Crimson Hexagon: Our Favorite Artificial Intelligence Articles of Q1 2018
Market research firm Crimson Hexagon recently posted their top 8 artificial intelligence articles of Q1 2018. At the number five spot, a recent SAS interview with Brian Solis on the subject of AI marketing.
NetLine Corporation: A Recap of the B2BMX 2018 Conference
B2B marketing firm NetLine Corporation recently posted this recap of the 2018 B2B Marketing Exchange (B2BMX) conference. Among their takeaways: Brian Solis’ keynote presentation on humanizing the B2B experience. In his remarks, Solis spoke on the importance of the human factor in B2B marketing: “The human quotient goes beyond IQ and EQ. It’s the holistic representation of all human potential.”
Limbic Media: Brian Solis on Technologies That Enhance Human Connection
This recent Limbic Media article examines how technology can enhance social connections. In the article Brian Solis comments on the rise of shared experiences models: “No matter how much or fast technology (social, mobile, real-time) is thrust upon your markets, the one thing that remains constant is that people will use it to connect with one another, learn, and discover, create and curate, and most importantly, share and feel experiences.”
