Thinkers360 assembled B2B thought leaders to share their 2020 predictions for digital transformation as part of its annual prediction series. The series is intended to help provide actionable insights for business and technology executives. There are some great thoughts included. I wanted to share my contribution with you here. Digital Transformation = Business Modernization + Innovation In 2020, digital transformation will start to become synonymous with business modernization and innovation. Companies are still investing in the “digital” side of digital transformation,…
Making Finances Personal Again: A Conversation with Personal Capital About Digital Personalization and Human Engagement
Two-thirds of people are losing sleep every night over financial anxiety. Eric Weiss, SVP Growth and Performance Marketing, and the team at Personal Capital, are determined to see that statistic change. Their approach? Making finance personal again. I spent time with Weiss recently to discuss Personal Capital’s human-centered approach to financial tech and services. (More links below) For me, it’s personal… As a professional who’s always too busy being busy; as a husband and father trying to be great on…
The 11 Digital Trends Shaping CX and Marketing in 2020
Each year, I help kick-off Brand Innovators Mega-Trends event during CES. In the opening keynote, I share the trends (and hopes) I would love brand executives to embrace in the new year. In 2020, the presentation focused on “11 Digital Trends Shaping CX and Marketing.” There are certainly more than 11 trends to follow, but in the context of this conversation, I focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the…
MarketingTech’s 2019 Year in Review Includes Lifescale by Brian Solis
MarketingTech’s James Bourne takes a stroll down memory lane, exploring some of 2019’s biggest trends. 2019 in digital marketing, through the reporting eye of MarketingTech, has seen something of a two-pronged approach. While the exploration of emerging technologies and their use cases, from voice search to AI to blockchain, continues, it has been tempered with a more measured and nuanced focus. While this publication found plenty of column inches to tell the stories those making the most of their technological…
MarketingTech’s Editorial Team Taps Conversation with Brian Solis as a ‘Highlight from 2019’
The editorial team of MarketingTech News tapped the site’s conversation with the digital analyst as a highlight of 2019, a year that the site noted “saw tightening regulations on influencer marketing and social media, as well as a wider exploration of the psychological and ethical effects of both.” Pointing to James Bourne’s May 2019 piece on Solis titled Digital Wounds Run Deep, the editorial staff of the marketing and digital media site noted his observations on psychological manipulation of the…
2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities
I’d like to think of 2020 as we think about it with vision, 20/20, which means normal visual acuity. Marketing and CX in 2020 will be a lot like marketing and CX in 2019 (not a bad thing necessarily.) As we kickoff the new year, we’re already talking about hot new trends and how to integrate shiny new tech into existing thinking, processes and programs, doing cool things, without really changing the game. If 2020 can stand for something, make…
2020 Trends: Mobile, Voice, Mixed Reality and 5G Set the Stage for Next Generation Customer Experiences
My friends at Keap asked me to share my predictions for the annual, “2020 Small Business Marketing Trends Report.” I wanted to share my ideas with you here as well… Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms Search and content are more important than ever when it comes to the customer journey. Beyond digital and social media, mobile was a complete game changer. But many businesses have yet to catch up with how mobile changed…
Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes
A globally significant piece on UK platform MarketingTech titled “Instagram confirms it is hiding likes in the US: The agency and analyst perspective,” includes Brian Solis’ insights on the impact of the social media platform’s decision to – in some instances – begin hiding “likes” and other information from the followers of Instagram account members. The piece quotes Instagram CEO Adam Mosseri, who stated that while many users will be able to see the number of likes a particular post…
Brian Solis Ranks #4 on Thinkers360’s 50 Global Thought Leaders for 2019!
Based on his strong performance as author and influencer, Solis, a digital analyst, earned a top five spot on the Thinkers360 worldwide thought leadership list. Thinkers360 is the “world’s first open platform for thought leaders and influencers to share opportunities, promote and advance their expertise.” The rankings are built on five key categories, including: academic, entrepreneur, author, influencer, and speaker. Solis scored at total of 3210 points based on Thinkers360 patent-pending algorithm. Learn more about Thinkers360 and 2019’s top thought…
CNET Features Insights by Brian Solis on VW’s Moia and Eco-Friendly Transportation Startups Entering Rideshare Market
CNET‘s Shara Tibken explored the new e-mobility, electric and green transportation startups aiming to disrupt the ride sharing market. The article, “These posh ride-sharing startups aim to leave Uber and Lyft in the dust,” includes details on VW’s new ride-sharing service Moia (currently available in Germany), and other providers offering environmentally friendly and comfortable transportation. As an leading expert in e-mobility, startups and innovation, Tibken sought the commentary of Brian Solis on Moia and the state of the evolving ride sharing…
