Businesses in every industry are encountering a new set of challenges and opportunities as they seek to forge lasting relationships with a newly emerging generation of connected consumers who have varied interests, needs and expectations. This is precisely why we recently invited several leading Customer Experience experts, technologists and industry thinkers to our CX Innovation Day roundtable event at the Comcast Silicon Valley Innovation Center, where we had an engaging dialogue about new dimensions in CX innovation. With eWeekās editor-in-chief…
TopRank References Brian Solis as an Influencer Role Model in Its New List, 5 Key Traits of the Best B2B Influencers
Industry thought leader on digital marketing and influence Lee Odden, TopRank listed Brian Solis in his latest list “5 Key Traits of the Best B2B Influencers.” Brian is referenced under “Popularity.” Thereās no one formula for the perfect B2B influencer, but there are some common characteristics that B2B brands should look for in varying proportions according to whatās important to a program or activation. I call those characteristics the 5Ps of B2B Influence. Popularity While network size is not the…
Google’s Meena Chatbot Could Humanize Conversational AI, But Are Enterprises Ready to Invest in More Intuitive Digital Customer Experiences
TechTarget’s Don Fluckinger is a friend and a highly regarded tech journalist. He recently rounded up dome of the industry’s leading CX and AI experts to explore Google Meena’s next-generation conversational AI. He always brings together a great group for a productive and thoughtful conversation! For context, chatbots today are largely used in rule-based engagements, sitting onĀ top of structured data to perform a set of focused operations. They connectĀ customers to common information or facilitate everyday transactions. In the more effective…
Digital Analyst and Futurist Brian Solis to Keynote Georgia State’s Future of Marketing Conference
A new conference presented by Georgia State Universityās Robinson College of Business will bring together senior marketing professionals from throughout the Southeast for a half day of learning with leading futurists and some of the nationās most knowledgeable marketing executives. The Future of Marketing Conference will feature Brian Solis was announced as the opening keynote. Brian will share a brand new speech on the rapid rise of distracted consumerism and the future of experience design. Brand and marketing executives can…
NCTC Winter Educational Conference Features Brian Solis as Keynote Speaker
Digital anthropologist and futurist Brian Solis will keynote NCTC’s Winter Educational Conference in Las Vegas. His topic,Ā āThe Rise of Digital Darwinism and How Broadband and Cable Operators Can Thriveā will challenge and inspire executives to lead the way forward.Ā
TechTarget Asks Brian Solis About Google’s Meena AI Chatbot and Its Role in CX Innovation
TechTarget’s Don Fluckinger rounded up industry experts to explore Google Meena’s next-generation conversational AI. He always brings together a great group for a productive and thoughtful conversation. Leading digital analyst Brian Solis believes that Meena represents a potentially significant leap forward in conversational AI. Today, chatbots are largely used in rule-based engagements, sitting onĀ top of structured data to perform a set of limited operations. They connectĀ customers to common information or facilitate everyday transactions. In the more effective cases, AI is…
SAP’s The Future of Customer Engagement and Experience Spotlights Brian Solis’ Thoughts on Customer Data, Privacy and CX
On Twitter, SAP hosts regularly hosts the #CXTweetChat where experts gather to discuss the top trends in customer experience. In a recent Tweet Chat, Brian Solis joined to share customer data, privacy and marketing as CX. Tracey Wallace captured the entire conversation for SAP at The Future of Customer Engagement and Experience. Call it traction. Call it swing. Call it group think. Whatever you call it, thereās something magical about an organization all working toward the same end goal. Perhaps…
TechRepublic Features Brian Solis in Story About Digital Transformation Trends
TechRepublic’s Macy Bayern covered the release of Frost & Sullivan’s latest analysis, āTop End User Priorities in Digital Transformation, Global, 2019.ā To add expert perspective to these important trends, Bayern reached out to digital analyst and futurist Brian Solis. The article features highlights from their excellent conversation. The unabridged transcript of their discussion is here. The retail (44%) and transportation (43%) industries are leading the pack in digital transformation. “Frost & Sullivan define digital transformation in a very traditional sense,…
Top Digital Transformation Trends in the Enterprise
Frost & Sullivan released its latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” Key findings include: The retail (44%) and transportation (43%) sectors are ahead of others in their digital transformation. More than two-thirds of companies feel that the sales and marketing department will be the most impacted department by their digital transformation. Enhancing customer experience, digital presence, and sales and marketing effectiveness are the three major drivers for IT/telecom investment over the next two years. Improving…
Brian Solis to Keynote Cisco and Local Measure Event, Creating Humanized Experiences for a Digital World
Digital anthropologist and futurist Brian Solis will keynote a special event focused on customer experience and experience design at the University of Nevada, Las Vegas. The event is hosted by Local Measure and Cisco and will be attended by hospitality executives.
