AI cannot build intuition. AI cannot build understanding. AI cannot build empathy. You have to know your customer. Once you know them, you begin to care about them. Thatâs when you shift from looking in the rearview mirror and reacting to their actions to activating empathy, anticipating their needs, and innovating toward more meaningful and desirable products and services. 💡😍
Marketing: 4 Langkah Penting Menjangkau Generasi C yang Sulit Dipahami
Via Marketing.co.id: Reinventing the Future by Cecep Supriadi Dalam artikel ini Anda akan menemukan 4 langkah penting melibatkan brand dengan generasi C Marketing.co.id â Berita Marketing | Generasi C menuntut pelayanan prima, harga yang kompetitif, serta pengiriman cepat. Ketika mereka tidak mendapatkan apa yang diinginkan, teman-teman, pengikut, serta penggemar mereka akan mengetahuinya. Lalu, bagaimana kita bisa dengan efektif berkomunikasi dengan mereka? Brian Solis dalam tulisannya di Socialmediatoday mengatakan, kita bisa mulai dengan menyadari bahwa kita merupakan bagian dari generasi C. Apa itu…
What Got You Here Will Bury You Tomorrow: You Canât Lead the Future with Yesterdayâs Mindset
Disrupt yourself â or be disrupted. Weâre not easing into the future. Weâre being thrown into it, wave after wave. And most businesses are still optimizing yesterday instead of inventing tomorrow. We now live in a Novel Economy â where change is constant, disruption is a given, and a mindset shift isnât optional. The future is already here. And I believe it happens to you or because of you. The disruptions we faced over the years, political, societal, technological, arenât…
Van automatisering naar innovatie: hoe AI ons werk fundamenteel gaat veranderen
A special contribution to Techzine Waar technologie voorheen werd ingezet om bestaande processen efficiĂŤnter te maken, opent AI de deur naar een compleet nieuwe manier van denken en creĂŤren. Automatisering van routinetaken is slechts het beginâde echte kracht van AI ligt in de mogelijkheid om innovatie te versnellen en organisaties in staat te stellen het volledige potentieel van mens en machine te benutten. Hoe kunnen we AI inzetten als een katalysator voor groei, creativiteit en strategische vooruitgang? AI stimuleert innovatie,…
The Rise of Synthetic Intimacy: AI is Becoming Your Co-Pilot in Real Life
How do you use generative AI? Is it to create content, collaborate on work, ideate, learn, code, or seek direction? What if I told you that, according to one research study, the number one application for generative AI is to help with mental health and loneliness? According to one study, people are increasingly turning to AI for emotional support, personal growth, and self-improvement. This is the 2nd year in a row when Marc Zao-Sanders publishes his research in Harvard Business…
Thinkers360 Interviews Brian Solis About Mindshift, Leadership, Innovation, and the Future
via Thinkers360 Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Brian Solis, head of global Innovation, ServiceNow. Brian is an eight-time, best-selling, and award-winning author and has published more than 60 research reports on the future of business, work, digital transformation and innovation across industries such as retail, healthcare, financial services, insurance, and public sector. His blog,…
Fundscene – Trend 6: Technologischer Wandel und Digitalisierung
via FundScene Wachstumsstrategien im Zeitalter der Technologie Zusammenfassung: In der heutigen schnelllebigen digitalen Ăra ist die technologische Transformation nicht mehr nur ein Vorteil â sie ist eine Notwendigkeit. Unternehmen aller Branchen Ăźberarbeiten ihre Betriebsmodelle, um in diesem technologiegetriebenen Zeitalter nicht nur zu Ăźberleben, sondern erfolgreich zu sein. Dieser Artikel beleuchtet die treibenden Kräfte hinter der digitalen Transformation, die Technologien, die Branchen verändern, und zeigt, wie innovationsgetriebene Unternehmen ihre Wettbewerber Ăźbertreffen. Fachmeinungen, konkrete Daten und reale Fallstudien machen deutlich, warum Unternehmen…
Harvard Business Review: Train Your Brain to Work Creatively with Gen AI by Brian Solis
Harvard Business Review featured a highly popular article by Brian Solis, “Train Your Brain to Work Creatively with Gen AI.” Summary: When most people prompt generative AI, they do so within the paradigm of how they think about what could or should come next. For example, when searching Google, users may ask a question, search for the best Thai restaurant ânear me,â or insert specific criteria based on filtered output, such as âbest downhill mountain bike for intermediate riders.â That…
Harvard Business Review Italia: Innovare con lâIA: una sfida allâapproccio âbusiness as usualâ
HBR Italy published an insightful article by Brian Solis that explores the imperative for AI Business Transformation. Ă giunta lâora di sfruttare lâintelligenza artificiale per lanciare lâazienda verso nuovi orizzonti e la dicotomia tra continuitĂ e cambiamento ne detterĂ il passo e la direzione. Quale sarĂ il ruolo dellâIA e dellâIA generativa nelle aziende? Come adottarle in modo sicuro ed etico? Cosa significa time-to-value? Queste le domande che si pongono i dirigenti. Dâaltro canto, però, non si chiedono come lâIA…
NACD: In an Era of AI, Boards Must Disrupt Legacy Leadership by Brian Solis
NACD is the most trusted association for board directors. The association’s official publication, Directorship Magazine, featured a contributed article by Brian Solis, “In an Era of AI, Boards Must Disrupt Legacy Leadership.” CEOs have leaned into generative artificial intelligence (genAI) like no other technology in history. According to Fortune, there were more than 30,000 mentions of AI on earnings calls by the end of 2023. Yet, the Economist reported that, so far, genAI has had almost no economic impact. This could…
