Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.
Egypt Today: Interview: Social media distraction a decision made for us – digital analyst
News publication Egypt Today recently interviewed Brian Solis, while he was in Cairo to deliver the keynote address of the 2018 World Youth Forum.
CNET: Google+ and life after social media death
Tech publication CNET recently did an article on what lies next for social media in the wake of the Google+ shutdown, and talked with Brian Solis for his opinions.
Epic Presence: The B2B Marketer’s Guide to the Future of Social Media
Marketing company Epic Presence recently released a guide to the future of social media for B2B marketers, highlighting Brian Solis’ work at Altimeter when it comes to influencer marketing.
Mellbe Chooses A Gem From Brian Solis for Their List of 25 Genius Social Media Inspirational Quotes
Solis is among the luminaries quoted on Mellbe’s highly tweetable, illustrated rundown of “25 Genius Social Media Inspirational Quotes.” The article begins: “Social media is continuing to grow and develop with the users, expanding them from the world of Facebook and Twitter into 17+ primary social networks. Businesses can use various platforms to strengthen marketing strategies and reach customers in new and creative ways. According to Brandwatch, ‘Social networks earned an estimated $8.3 billion from advertising in 2015.’ This number…
TheOofy: WhatsAround, Steem.it, Po.et… How Blockchain Sparks A Social Media Revolution
Ester Gritsaeva of fintech blog TheOofy recently wrote an article on the interesting confluence between blockchain technology and social media, quoting from Brian Solis’ public thoughts on the subject.
MarTechSeries: Leveraging the Power of Social Media to Garner More Customer Reviews
Nivedya Varma of industry publication Marketing Technology Insights recently compiled an overview of advice for companies to use social media to garner more customer reviews, and quoted Brian Solis within the article.
ZDNet: An Interview With Brian Solis on Perception and Social Media
Brian Solis recently spoke to ZDNet’s Tonya Hall on the subject of perception and social media. As Solis puts it, “We’re really at a crossroads between digital and humanity.”
MyCustomer: Brian Solis on Whether Your Brand Should Quit Social Media
This recent MyCustomer article examines whether brands should respond to the present social media controversies by abandoning platforms like Facebook and Twitter. Brian Solis comments on the crisis, arguing that recent events present a sea change in public opinion about the once-popular platforms.
Revive Social: Brian Solis is one of Top 100 social media people to follow on Twitter
Brian Solis is one of the top 100 most influential experts on Twitter, according to Revive Social.
