Studying the impact of innovation on business and society

Social Media is About Sociology and Psychology Not Technology

Social Media is About Sociology and Psychology Not Technology

An important reminder… Social media is about sociology and psychology, not technology. Original quote circa 2007. I’ve remixed it over the years to include anthropology and other social sciences.  The original idea is what helped to formalize my work into what would eventually become “digital anthropology.” The statement was true then and perhaps, truer now. Source: Google

The New Playbook for the Future of Marketing and CX Will Be Written by You

The New Playbook for the Future of Marketing and CX Will Be Written by You

Recent McKinsey research uncovered a “growth triple play,” where successful companies integrate creativity, analytics, and purpose to deliver at least two-to-three times the growth of their peers. But even for those companies that used just one of the capabilities—either creativity, analytics, or purpose—they experienced an average growth rate of more than 6%. Those that added a second component saw growth rates climb to more than 7%. And for those that employed the full triple play, growth rates climbed to more…

Digital Experience Is Your Brand’s Superpower

Digital Experience Is Your Brand’s Superpower

A special video/audio conversation recorded for the Invoca Summit that explores how #DX will shape #CX. Description: A conversation between Kenneth Kinney, host of “A Shark’s Perspective” and Brian Solis, the Global Innovation Evangelist at Salesforce; a world-renowned keynote speaker often referred to as one of the greatest digital analysts of our time; and an award winning author of eight best-selling books including “Lifescale: How to Live a More Creative, Productive, and Happy Life”. Video version here.

100 CX Thought Leaders That Are Changing The CX Game

100 CX Thought Leaders That Are Changing The CX Game

via Survey2Connect Customer Experience has become the top priority for brands and businesses all around the globe. It can be seen in the increased investment in customer experience and extra focus on providing impeccable customer experience alongside a great product. But at the heart of the amazing customer experience lies our customer experience heroes, who through their vision, bring the game-changing CX strategy. On World CX day, we bring to you a list of 100 CX leaders from all around…

How to Transform in a Time of Uncertainty; The Path to Personal and Professional ROI (Return on Innovation)

How to Transform in a Time of Uncertainty; The Path to Personal and Professional ROI (Return on Innovation)

The following was written as a prelude to a keynote presentation for a global company undergoing massive transformation. May it also inspire you in your work to bring about meaningful change… Change isn’t easy. This is why “business as usual” constistently becomes the status quo. Unless we decide to move in a new direction, nothing really changes. No matter our experience and beliefs, no matter how many new things we surround ourselves with, we aren’t really moving in a new…

The Art of Life(SCALING) and the Importance of Digital Welness

The Art of Life(SCALING) and the Importance of Digital Welness

Excited to share this with you! I joined the “Art of the Possible” podcast with Dan Morrison and Rob Page. During our awesome conversation, we explored the evolving world of tech, where we are going as a society as a result, and the impact of digital on us as human beings. We also review ways we can be more intentional in our relationships with devices, networks, and apps for improved digital wellness, self care, and happiness. 🤳 Please listen and…

Shifting Mindsets from Customer Experience to the Customer’s Experience

Shifting Mindsets from Customer Experience to the Customer’s Experience

I recently had the opportunity to partner with my colleague Jon Suarez-Davis on a fireside conversation for the CMO Club. What an incredible experience to hear from so many CMOs leading through change in these uncharted times.  Jessica Denny summarized the conversation at CMO Perspectives and it’s well worth your time. Please take a moment to read (and share!) Thank you. The pandemic transformed us into a digital-first society, and now digital-first customers are driving total market transformation. World-renowned digital…

Personal Growth During Times of Digital Disruption

Personal Growth During Times of Digital Disruption

  Have you ever had one of those late night conversations with a dear friend about life, work, and the future that you’ll never forget? My conversation with Jim Marous was just like that. I wanted to share it with you here… via The Financial Brand Digital disruption is impacting today’s worker more than ever, with sociologists believing that today’s worker will need to ‘reinvent themselves’ several times during a career in the future. While maintaining the status quo provides…

readwrite: Customer Experience Speakers for Your Event

readwrite: Customer Experience Speakers for Your Event

Readwrite published an article that lists the top CX speakers for events exploring customer trends and the future of behaviors, expectations, and preferences. Brian Solis was named to the list along with many of his long-time friends As a pioneer in digital anthropology, we believe Brian should be ranked at the very top of the list for events where audiences need to understand the human side of the evolving digital story. Brian outlines in a very approachable and engaging way…

Webinar: Digital Wellness for a Remote Workforce and the Role of IT

Webinar: Digital Wellness for a Remote Workforce and the Role of IT

With the haste to roll out additional technology to support remote work and an expectation for employees to rapidly adopt that technology, there can be complaints and consequences as it relates to tech adoption. Quartz research points to three key consequences: • Productivity distractions – constant pings from colleagues and context switching between apps • Perpetual connectivity – the need to be “always on” • Decision fatigue – an overwhelming array of tools and systems Each of these consequences of…

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