Webcast âDigital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technologyâ will stream live Thursday, December 13 at 10 a.m. PT/1 pm ET Author, analyst, and futurist Brian Solis will be discussing the future of business and the importance of adapting to emergent trends in a webcast titled, âDigital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technology.â The webcast is part of Oracleâs Social Business Thought Leaders Webcast Series. The webcast will be…
Seven Ways for Marketers to Respond to Big Data from Brian Solis
John Balla of sas attended Brian Solis’ keynote during the 2012 NCDM Conference presented by the Direct Marketing Association. Here’s his excellent recap of the presentation… Apparently the âbigâ in âbig dataâ is only going to get bigger. And it turns out that organizations have not prioritized big data as much as they perhaps should because too many of them arenât effectively leveraging customer data across channels. Both of those are positions held by the Altimeter Groupâs Brian Solis, and…
Social Media as the Next Web
Source: GapingVoid “The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” – Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source For years now, we’ve talked about the evolution of Web 2.0 and an era of a more open and social web. Certainly the web has become social. As to whether or not it’s more open, well that’s for a later discussion. With our time together now, I’d like to explore the…
Brian Solis to Discuss the Human API at LeWeb 2012
Brian Solis, award-winning author and principal at Altimeter Group, is scheduled to speak on December 6 at LeWeb in Paris. LeWeb is Europeâs biggest tech conference, running from December 4-6. This yearâs theme centers around hyperconnectivity and âThe Internet of Things.â Solisâ session, âThe Human API and the Internet of Thingsâ is scheduled for December 6 at 11:20 am. According to Solis, âThe Internet of Things is everywhere and weâre just getting started. But the importance of this trend is…
Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business
The Millennial or Generation Y has the world abuzz. This generation is not only changing how businesses sell and what they sell, they’re also changing how businesses work. Millennials are indeed the first truly digital generation but they’re aren’t the only group with digital DNA. Generation Y, those that follow X and Generation Z behind them are rising fast. They too see the world differently and already represent a significant economic force in the world. In the United States, Generation…
Your Brand is More Important Than You Think: BrandSTOKEâs 9 Criteria for Brand Essence
The importance of establishing your brand in the era of Digital Darwinism cannot be overstated. Digital Darwinism occurs when technology and society evolve faster than oneâs ability to adapt. Every brand is vulnerable, but no business is too big to fail or too small to succeed. With customers today being increasingly connected, informed, and ultimately empowered, their expectations only escalate. In short, they are more discerning and demanding than ever before. The brand and the brand promise are of paramount…
Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond
Guest post by Sarah Evans (PRsarahevans), chief evangelist, Tracky, social correspondent at Sarahâs Faves and author of [RE]FRAME: Little Inspirations For A Larger Purpose The majority of businesses arenât run efficiently and employees lack the tools and equipment necessary to do their jobs. Quite a wide sweeping statement, I know. But Iâve also been in the trenches. And I realize itâs not for lack of trying. Iâve worked with companies who hired consultant after consultant to help with productivity recommendations,…
This is the End of Business as Usual and the Beginning of a New Era of Relevance
Photo taken 11/19/12 using an iPhone5 at St Kilda Beach, Melbourne Australia The Times They Are A-Changin’ Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’. – Bob Dylan Iâm sure you are wondering why I chose…
Is the Millennial Workforce Linked In?
Millennials aren’t only disrupting the consumer landscape, they’re changing the game for human resources. To say that the digital lifestyle of Gen Y is unique is an understatement. How they express themselves and what’s important to them is much different than the generations before them. As such, how employers need to manage and recruit this new generation of connected employees requires much more than a LinkedIn or traditional recruitment approach. Millennials are expressing themselves in a unique way, which is…
Facebookâs Page Post Targeting Sets the Stage for Contextual Marketing
Content Context is King! Social media ushers in an era of contextual relevance that finally trumps content as king. Don’t get me wrong, content is important. After all, without it, what would people read, watch, interpret, remix and share? But without context, content is simply a message or story trying to find a home. In social networks, people stitch together social networks based on their relationships, interests, and aspirations to personalize their online experience. Doing so creates a network where,…
