During the pandemic, Brian Solis’ research at Salesforce led him to coin two important trends, the Novel Economy and Generation-Novel, to describe how the pandemic reshaped customer behaviors to set the stage for a hybrid post-COVID 19 economy. Ariba, a Hewlett Packard Enterprise company, cites his research in a new report, “A hybrid workplace for a hybrid workforce: Is your business ready to support Generation Novel?” As coined by digital analyst Brian Solis, those who belong to Generation Novel are…
A Newāand TimelessāDigital-First Consumer Is the Future
via Lisa Boylan, Associations Now, published byĀ ASAE: The Center for Association Leadership Brian Solis keynoted the ASAE Technology Exploration Conference in Washington, D.C. To set the proverbial stage, Associations Now interviewed Brian on his thoughts on a new digital world ahead of his presentation. Disruption can be a gift, according to Brian Solis, bestselling author, digital anthropologist, and futurist. Among the positives: It created an ageless consumer segment that is leading the way. Thereās a different, inclusive generational category that…
Financial Times: Maersk hits cultural storms en route to digital destination
FT author Peggy Hollinger explores Maersk’sĀ attempt to rebrand as a technology-led, end-to-end logistics provider is creating tensions. Original story link. An article in that appeared in FT (Financial Times) referenced award-winning research conducted by Capgemini and Brian Solis. The report, “The Digital Culture Challenge: Closing the Employee-Leadership Gap,” was an industry-first study that measured the digital divide between front-line change agents and executives. How Maersk deals with the tensions that arise from these changes could determine the success or failure…
Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?
Executives across the globe are prioritizing investments and capabilities that help accelerate business growth.Ā According to McKinsey research, Ā 78 percent of CEOs are now banking on marketing leaders to drive growth. We aren’t talking about your everyday CMO, however. To drive business growth requiresĀ a new breed of 360 CMOs and marketers, those who take a holistic, data-driven, 360 approach to customer experience transformation and innovation. McKinsey’s research uncovered three elements, a āgrowth triple playā of creativity, analytics, and purpose, that delivers…
McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose
Brian Solis joined McKinsey at Cannes Lions, the International Festival of Creativity, to debut research that explores the high performing organizations that prioritize the “growth triple play” of creativity, analytics, and purpose. The presentation is here (registration required). Key Findings: Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. They are driving average revenue growth of 2.3 times versus peers from 2018ā19 (which increased to 2.7 times versus peers from 2019ā20)….
Generation novel: How to engage the new post-pandemic customer
Following his keynote at ClickZ Experience, Brian Solis sat down with Elizabeth Roscoe to talk about Generation-Novel, the cross-generation psychographics segment of post-pandemic customers. The original interview is posted at ClickZ. Summary Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informing marketing decisions Read on for valuable insight from digital pioneer and best-selling author Brian Solis very brand has a style guide and every…
The Importance of Digital Empathy in a Digital-First World
At CongaConnect, Brian Solis joined Serena Williams as keynote speakers. In his speech, Brian shared lessons from LifeSCALE: How to Live a More Creative, Productive, and Happy Life, for all leaders and employees to thrive in this new hybrid, work from anywhere world. His presentation is available online here [registration may be required]. Presentation Overview While working digitally, itās easy to forget weāre all human and that what we see on the screen doesnāt always reveal what people are really…
Humanizing AI, Automation, Robotics, and the Future of Business
My friend Rob O’Regan is my editor at CIO. He invited me to participate in a clever video series produced by CIO and Lenovo,Ā Late Night I.T. When he told me that the show would be hosted byĀ Emmy-nominated host, and my good friend, Baratunde Thurston, I jumped in with both feet. Our particular episode focused on the state and future of artificial intelligence (AI), automation, and robotics. I was was joined by Anima Anandkumar, Director of Machine Learning Research, NVIDIA and…
Healthcare Transformers: A Two-Part Series Defining the Future of Patient Experience by Brian Solis
What’s the future of patient experience? What’s the future of caregiver experience? Brian Solis penned an innovative two-part series for HealthcareTransformers that addresses the answers to these questions and more. Solis also explores the potential of digital, physical, and hybrid experience design in a digital-first world with mobile and Web 3.0 transforming patient expectations. The ideas and lessons go beyond healthcare and affect customer experience innovation in industries including retail, travel and hospitality, automotive, and any customer-facing industry. Part 1:…
Verifone: The Ultimate List of 73 eCommerce Experts You Need to Follow
Via Raluca Bejgu, Verifone Building an eCommerce business from scratch is a journey that many people before you have decided to take. And thatās a good thing because these folks now have something valuable to teach you. By now, successful eCommerce businesses not only serve as an example for newbies but have also molded industry thought leaders who now have decided to share their knowledge and expertise. Either if your goal is to learn more about scaling an early-stage eCommerce…
