If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared to the sophistication of digital natives. No matter how connected you are or how many followers or friends you have online, there’s a sense of artistry mashed together…
Forbes Publishes Back-to-Back Interviews with Brian Solis on the State of Social Businesses and Why Many Brands are Anti-Social
In his popular column in Forbes, business author Rob Asghar interviewed Brian Solis for two in-depth, back-to-back stories on how to build a true Social Business and why most businesses are Anti-Social in a Social Media era. Building A Truly Social Business: A Conversation With Brian Solis Digital technology expert Brian Solis is one of those lucky souls who seems to be described more often than not as a “visionary,” for the manner in which he has seen and described…
USA TODAY Ponders The Selfie with Brian Solis
USA TODAY’s Jefferson Graham talked to Brian Solis for his piece, “Talking Tech: The art of the selfie — some tips.” You’ve seen folks doing it all summer long: taking those silly pictures of themselves directly into the smart phone. They’re called “selfies.” Some tips to get your best shot. Brian Solis, an analyst with the Altimeter Group, says teens and young adults look to the selfie as an “evolution” of visual chat. “They communicate not through text, but imagery…
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The Accidental Narcissist And The Future Of [Connected] Customer Engagement
Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve likened your Instagram stream to that of “Lifestyles of the Digital Rich and Internet Famous.” In each network, and across multiple social streams, you’re fed a visual buffet of seflies, travel, food, fashion, and celebrations. In assemblage, they tell the story of life well lived, or at least a life well curated. At the center of each of these experiences…
CNBC Explores the Role Twitter Plays in Customer Service with Brian Solis
CNBC’s Meghan Lisson spoke to Brian Solis about his views on Twitter’s new role in customer service and whether or not businesses are ready to Tweet back. Here are some of Solis’ thoughts from the article. Faced with shrinking digital attention spans, brands must compete to stay relevant. It’s adapt or die, said Brian Solis, principal analyst at the Altimeter Group and the author of ”What’s the Future of Business?” “This is a true customer revolution,” Solis said. “Once you…
Altimeter’s Brian Solis and Charlene Li Publish New Book, “The Seven Success Factors of Social Business Strategy”
Concise E-book outlines seven powerful factors for designing and supporting an effective social business strategy Bestselling authors and noted technology analysts Charlene Li and Brian Solis are helping businesses get serious about social media. Their new book, The Seven Success Factors of Social Business Strategy, was written to help readers learn how to better align social media strategies with business objectives to deliver real results and ROI. The book is available for on Kindle, iTunes, and Nook. At just 100…
CNN Talks to BrianSolis about Hate and Free Speech on Twitter
An advocate for honoring women on British currency was thanked for her efforts on Twitter with dozens of rape threats. A female writer who recently spoke out against rape jokes, almost predictably, got the same treatment. CNN’s Doug Gross asked Brian Solis for his thoughts on the subject based on his views around “Freedom of Tweet, is it a Right or Wrong?” Following are some of Brian’s thoughts as published in, “Twitter faces new pressure to limit hate speech.” …
Is Freedom of Tweet a Right or a Wrong?
Twitter and Facebook are under fire for the role each platform plays in unknowingly tolerating flagrant hate-fueled, public-facing obscenity and outright threats. Twitter was targeted as the result of an advocate for honoring women on British currency was deluged with sickening rape threats. Facebook too has been criticized for its molasses-like pace for contending with hate posts and groups. In the case of Twitter, its UK branch reaffirmed its position against hate by publishing a post that acknowledged complaints and…
The Next Web Reviews Seven Success Factors of Social Business by Charlene Li and Brian Solis
The Next Web’s Ken Yeung took a read of the new ebook by Charlene Li and Brian Solis and shared his takeaways here… In Seven Success Factors, Solis and Li follow up to their research report The Evolution of Social Business, which looked at the six stages a company undergoes to become a social business. Solis tells us they explored what separated one company from another and this is what they found: 1. Define the overall business goals: Companies that…
STUDY: Social Business Strategy – Vision, Purpose and Value drive a new era of digital engagement
In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid 2000s however, that businesses would encounter the idea of a new medium where brand democracy prevailed over brand dictatorship. Suddenly the voice of the customer took on an entirely…
