StarkInsider was on hand to catch Brian’s keynote at the inaugural C2SV festival in San Jose. Bringing culture, technology and music together in one place, C2SV brought together luminaries to share their thoughts on the past and future of their fields. Performances and conversations featured the likes of Steve Wozniak, Iggy Pop and the Stooges, John McAffee, Jello Biafra among others. Brian focused on technology’s impact on business and society and how to innovate in a world where new technology…
A Conversation with Adobe on the Future of Marketing and Disruption
Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute. As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. And, I think you’ll see way. As Adobe explains, “In this…
Los Angeles Times includes thoughts from Brian Solis on how to help Twitter boost its IPO
Los Angeles Times technology reporter Jessica Guynn published an important article discussing Twitter’s IPO hurdle. As her headline points out, “The service is well known but not widely used.” The article includes experts who weigh in on the challenges and opportunities facing Twitter as a mainstream platform and also a publicly traded company. “Twitter is facing this dilemma as it struggles to get past a quarter billion users: Its growth is directly tied to what the public understands about what…
Social Media Today’s Robin Carey hosts a rare fireside conversation with Brian Solis at Social Shakeup
Brian is rarely on the answer side of a fireside chat. As host of the Webby Honored Revolution Web series and executive producer and host of The Pivot Conference, he is usually the one to ask the questions. But this year at the inaugural Social Shakeup in Atlanta, Robin Carey used a keynote slot to ask Brian pressing questions about the future of marketing and business. The audience saw a side of Brian that few have seen. Here are some…
Google Think Interviews Brian Solis on The Art Of Engagement
Brian Solis, award-winning author and principal at Altimeter Group, was recently interviewed by Google Think Insights, which was published online and as a digital download, “Give Them Something to Talk About: Brian Solis on the Art of Engagement.” Google’s new hub for marketing insights and inspiration for advertisers and agencies. As part of Google’s Engagement Project, Solis discussed how brands inspire people to share meaningful product experiences. Google has studied how first impressions are formed online and the big impact…
Visualizing the DNA of a Social Business Via Infographics
Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here. Over the years, we studied businesses endeavoring to master social media at various stages. We detailed our findings in our research report uncovering…
Social Becomes a Philosophy of Business Not Just Its Means
On the second day of the Social Shake-Up in Atlanta hosted by SocialMediaToday, attendees were privileged to hear Brian Solis, the author of What’s the Future of Business, host of Pivot, a principal analyst at the Altimeter Group, and thought leader thought leader in the world of digital transformation. He spoke on the future of business and in particular the expanding role of mobile.
The Adaptive Digital Strategy Framework
Guest post by Andrea Vascellari. You can follow him on Twitter @vascellari and visit his website at www.andreavascellari.com. Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy. Organizations should adapt, look in the mirror and recognize that they need to change because the world has changed. They should embrace new strategic frameworks to avoid getting caught up in the digital hype that hit them…
SmartPlanet Talks to Brian Solis for Its Coverage of the Barilla Social Media Boycott
Barilla’s LGBT remarks boiled over on social media and David Worthington of SmartPlanet sought Brian Solis’ views on the subject. “Guido Barilla’s comments were the perfect recipe for a social media crisis. In a world where news no longer breaks, it Tweets, Barilla had no chance to stop the wrath it deserved on social media. The company had remained silent for far too long in a real time world but at least Barilla issued an apology on its primary accounts…
See the World in 3-D: Dream. Do. Deserve.
Sometimes we just need a change in perspective…a change in how we see the world to shape how the world sees us. Today is a new day. Embrace it. Make it yours. Sound familiar? In many ways, the prospect of a new beginning, a new chance, it’s enough to get most of us out of bed. Optimism becomes the catalyst to take on the day, every day. But, how is this day really any different than yesterday or any day…
