Studying the impact of innovation on business and society

The Disconnect Between Aging Management and the Younger Workforce

The Disconnect Between Aging Management and the Younger Workforce

Are you ready to connect your connected workforce? With all of the discussions around social media and how it improves the opportunity to engage customers and build more meaningful relationships, we tend to lose sight of another important group…employees. As technology impacts behavior and connects customers and businesses in new ways, the same is true for employees. With every new social and mobile network, every new smart device, and the materialization of trend after trend, people become increasingly informed, connected,…

Adobe Interviews Brian Solis While in London for a Special Edition of Marketing Minute

In July 2013, Brian Solis was invited to present in London at a special Adobe event celebrating the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, he joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute. As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. The interview was edited down for its usual episode format but was…

3 short videos on innovation, surviving conferences and cringe-worthy career moments

3 short videos on innovation, surviving conferences and cringe-worthy career moments

Every now and then, I take a step back away from research, writing and the relentless barrage of disruption and innovation to go through my inbox, favorites, bookmarks, etc., to see what’s worth revisiting. To my surprise, I’d forgotten about three fun, short 60-second videos that I shot for LinkedIn on location at SXSW 2013. While short, I was thoughtful in my responses to three important yet diverse questions. As such, I’m hoping that they might either help or entertain…

CNET Talks to Brian Solis About the Rise of the Vine Famous

CNET Talks to Brian Solis About the Rise of the Vine Famous

CNET’s Jennifer Van Grove talked to Brian Solis once again to discuss how the loopy video app is providing young adults, aspiring actors, and YouTube stars with a new place to showcase their quirky creativity. As Van Grove and Solis observe, a new generation of stars are emerging. As with so many new social tools, Vine is cool with the younger set. “Vine is mainstream amongst Millennials,” said Brian Solis, an analyst who studies digital preferences among young people for…

PSFK Publishes Epic Interview with Brian Solis that Explores Experience Design

PSFK Publishes Epic Interview with Brian Solis that Explores Experience Design

PSFK, a leading media authority on Design, Advertising and Digital Media, interviewed Brian Solis on his ideas around the future of experiences introduced in his latest book, #WTF. Macala Wright lead the interview and introduced it this way…”In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them. Experience are now directly tied to aspiration and intention, creativity and technology are…

Broadcast Yourselfie: How teens use social media and why it matters to you

Broadcast Yourselfie: How teens use social media and why it matters to you

If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared to the sophistication of digital natives. No matter how connected you are or how many followers or friends you have online, there’s a sense of artistry mashed together…

Forbes Publishes Back-to-Back Interviews with Brian Solis on the State of Social Businesses and Why Many Brands are Anti-Social

Forbes Publishes Back-to-Back Interviews with Brian Solis on the State of Social Businesses and Why Many Brands are Anti-Social

In his popular column in Forbes, business author Rob Asghar interviewed Brian Solis for two in-depth, back-to-back stories on how to build a true Social Business and why most businesses are Anti-Social in a Social Media era. Building A Truly Social Business: A Conversation With Brian Solis Digital technology expert Brian Solis is one of those lucky souls who seems to be described more often than not as a “visionary,” for the manner in which he has seen and described…

USA TODAY Ponders The Selfie with Brian Solis

USA TODAY’s Jefferson Graham talked to Brian Solis for his piece, “Talking Tech: The art of the selfie — some tips.” You’ve seen folks doing it all summer long: taking those silly pictures of themselves directly into the smart phone. They’re called “selfies.” Some tips to get your best shot. Brian Solis, an analyst with the Altimeter Group, says teens and young adults look to the selfie as an “evolution” of visual chat. “They communicate not through text, but imagery…

The Accidental Narcissist And The Future Of [Connected] Customer Engagement

The Accidental Narcissist And The Future Of [Connected] Customer Engagement

Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve likened your Instagram stream to that of  “Lifestyles of the Digital Rich and Internet Famous.” In each network, and across multiple social streams, you’re fed a visual buffet of seflies, travel, food, fashion, and celebrations. In assemblage, they tell the story of life well lived, or at least a life well curated. At the center of each of these experiences…

CNBC Explores the Role Twitter Plays in Customer Service with Brian Solis

CNBC Explores the Role Twitter Plays in Customer Service with Brian Solis

CNBC’s Meghan Lisson spoke to Brian Solis about his views on Twitter’s new role in customer service and whether or not businesses are ready to Tweet back. Here are some of Solis’ thoughts from the article. Faced with shrinking digital attention spans, brands must compete to stay relevant. It’s adapt or die, said Brian Solis, principal analyst at the Altimeter Group and the author of ”What’s the Future of Business?” “This is a true customer revolution,” Solis said. “Once you…

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